VIEWPOINT
visit villages to learn about what is new in life and discover inventions and new ideas, find peer-to-peer teaching, hear and participate in debates and much more. These are communities of spirit as much as cultures.
Figure 8-3 The Connected Network
experience inside and outside the shop, before and after shopping, where context matches content and the quality of civic life anticipates the opportunity within the store. The shopping-center industry must think about the
holistic experience of our customers instead of just the transaction. It is a perpetual battle to replace the commodification of retail and the democratization of luxury with things and thoughts that the customer could never comprehend anywhere else but in marketplaces. The pressure to enhance the civic realm as a symbol of lifestyles of merchandise/services is more important now than ever.
Retail Knows the Way Retail is what breathes life into streets, towns and city
Source: Paul Baran, “On Distributed Communications Networks,” The Rand Corp., September 1962
Advocates for the Marketplace No matter how the multichannel experience will evolve,
the quality of the physical world must be richer than the virtual world. Links between stores and the richness of civic life are fundamental to this distinction. Those involved in the physical nature of retail must find partnerships in non-retail uses for the quality of the
centers. Retail, as an industry, has all the tools, techniques and talent to transform itself from a collection of shops to manage the finest marketplaces in city centers. No other industry has the capacity to know its customers’ desires and their needs. No other industry commands more capital, more investment, more operational tenacity, more understanding of the subtleties of everyday life than retail. This vision must move beyond the stores to the variety of life in city centers. The marketplace is not just about trade in commodities, manufactured goods, services or experiences, for the city has been and always shall be a marketplace of ideas.
Eric R. Kuhne is an architect who believes that “trade is what breathes life into our cities.” Having
studied Art and Architecture at Rice University, and completed his Master’s of Architecture degree at Princeton, Mr. Kuhne went on to found Civic Arts/Eric R. Kuhne & Associates in 1983 as an international research and design consultancy dedicated to reintegrating architecture, landscape and the civil arts. With projects in North America, Europe, Australasia and the Middle East, his practice has become renowned for the quality of its great civic spaces. His work encompasses retail, commerce, leisure and culture, including the highly influential Bluewater shopping center in Kent, Darling Park and Cocklebay Wharf in Sydney, Bur Juman Gardens in Dubai, the Island Gardens Mega-Yacht Marina in Miami, and, most recently, Titanic Belfast, the world’s largest Titanic-themed visitor attraction. All his research, design and development work is now concentrated in his main office in London, where
he has lived for the past 11 years. With the help of his colleagues, his work continues to expand into new markets and new cultures, establishing alternative design solutions that restore the storytelling qualities of architecture to cities all over the world.
INTERNATIONAL COUNCIL OF SHOPPING CENTERS
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RETAIL PROPERTY INSIGHTS VOL. 20, NO. 1, 2013
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