FEATURES


garnered around A$0.73 per minute but strong investment and marketing programs over the past two years, as well as the strength of regionals in the mining- boom state of Western Australia, has resulted in strong per-minute expenditure of A$0.79 in this study.


Conclusion Customer-exit surveys, along with market and center assessments, provide valuable information for


Dr. Matthew Bailey is Principal Consultant at Directional Insights, a Sydney, Australia-based company. He also


researches retailing and consumer behavior at Macquarie University, Sydney. For eight years he has been researching Australian shopping-center development, focusing on structural change in the retail industry and the changing experiences of consumers within retail environments. He wrote his doctoral thesis on shopping-center development in Sydney, and has a forthcoming book on the city’s postwar retail history. He has presented his research at national and international conferences, and published in academic journals and edited collections. He can be contacted at: matthew@directional.com.au.


redevelopment and leasing strategies, as well as marketing and promotional activities in shopping centers.12 Yet comparatively little had been published on patterns of shopping-center usage in Australia. These results, then, offer the opportunity to fill in a significant piece of the shopping-center puzzle.


12 International Council of Shopping Centers, Market Research for Shopping Centers, International Council of Shopping Centers, New York, 2005. INTERNATIONAL COUNCIL OF SHOPPING CENTERS 11 8 RETAIL PROPERTY INSIGHTS VOL. 20, NO. 1, 2013


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