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Likewise, the mall can facilitate the retailer’s efforts to expand its public. Today, shopping-center owners need every advantage possible to entice shoppers to their properties. The Village
of Rochester Hills case study showed how bridging the virtual and physical worlds can make a difference.
G. Scott Aikens, Ph.D., is currently Vice President for Leasing at Robert B. Aikens & Associates, LLC. His
business and educational background has revolved around the intersections of place-making, social media, real estate, and retail and entertainment. Since 2005, Mr. Aikens has been working in retail real estate at Robert B. Aikens & Associates, LLC, which
owns and manages a number of retail properties. His primary focus is on the Village of Rochester Hills, a main-street lifestyle center in metropolitan Detroit. He is also increasingly engaged in finding new projects through acquisition, development and/or services contracts. From 1998 to 2002, Mr. Aikens worked on local digital content strategy at NPR/PBS affiliate KQED in Northern California. Among other achievements, he initiated the multi-platform project (TV, Radio and
Interactive) at KQED that evolved into Quest, a $7.3 million program that explores science and nature in the Bay Area. From 1997 through 1998, Mr. Aikens worked as a researcher at the University of Cambridge under a grant from the UK
Economic and Social Research Council. This followed four years at the university in which he pursued and earned his Ph.D. thesis, which focused on the impact of the Internet on local democracy. Archives from online debates he ran in the U.S. Senate and gubernatorial races in Minnesota in 1994 and 1996 provided the data for his Ph.D. For further information related to this article, please contact Mr. Aikens at:
gscott@rbaikens.com.
INTERNATIONAL COUNCIL OF SHOPPING CENTERS
29 6
RETAIL PROPERTY INSIGHTS VOL. 20, NO. 1, 2013
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