FEATURES Bjoern Goller is a retail principal at SAP AG, a Germany-based developer of enterprise software and software-
related services, with more than 16 years of retail experience to his credit. His work for the SAP global trade hub involves supporting customers in business-process optimization, deployment road maps and implementation projects. His degree in economics comes from Ruhr University, Germany. He can be reached at:
bjoern.goller@sap.com.
Dr. Stefan Hoffmann is an SAP principal technology consultant and head of the In-Memory Innovation Center for
Retail in St. Ingbert, Germany. He advises clients on the architecture of in-memory-based solutions. He holds a doctorate in natural science and a master’s degree in physical chemistry from the University of Kaiserslautern, as well as a doctorate in theoretical medicine from the University of Homburg. He can be reached at:
stefan.hoffmann@sap.com.
INTERNATIONAL COUNCIL OF SHOPPING CENTERS
36 7
RETAIL PROPERTY INSIGHTS VOL. 20, NO. 1, 2013
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