CONVERSATIONS | From the Editor
Published by Texas and Southwestern Cattle Raisers Association
What Is That?
By Ellen H. Brisendine
ehbrisendine@tscra.org
T
HAT IS A QUICK RESPONSE (QR) CODE. WHEN YOU SCAN IT WITH YOUR SMART- phone or tablet, it will direct you to a web page. This one will take you to
tscra.org/apps. There, you’ll be able to click
a button to download either The Cattleman NOW, for your smartphone, or The Cattleman Plus, for your iPad or Android tablet. This is a shameless appeal to you to do just that! We’ve been prepping, tweaking, testing and working
on these apps for months. We’ve been telling you the apps are available in the Apple store and some of you have already downloaded them. Thanks! We’ve been telling you Android users that the apps are “fi xing to get
ready to go” to the Google store. That’s done and they are ready for your use. Why did we develop these apps? Because Cattle Raisers have smart-
phones in their shirt pockets and tablets in their trucks. You’re business- people who need TSCRA to be where you are, any time of the day. Via The Cattleman apps, we’re there with you. Find your special ranger and tap his phone number to call immediately.
Read the daily market report from CattleFax, scroll through the classifi ed ads at the lunch counter to see who has hay for sale. Get directions to the fall bull sales by tapping the event in the Calendar. We’re excited about these tools, which we consider cousins to our print
magazine. The Cattleman magazine remains the most widely recognized and read TSCRA publication. We’re adding to the methods of communication from TSCRA to the members with these apps. Like cousins, you’ll see the family resemblance, but you’ll soon discover the unique traits of each.
When you see this icon, you’ll know we have put extra information, video or audio fi les on The Cattleman Plus, our iPad or Android version of The Cattleman magazine. Visit
tscra.org/apps for directions to download this free app.
8 The Cattleman April 2013
1301 W. Seventh Street, Suite 201 Fort Worth, Texas 76102-2660 Phone: 817-332-7155 Fax: 817-332-5446
Subscription Inquiries: (orders, address change, problems) 800-242-7820
thecattlemanmagazine.com
ELLEN H. BRISENDINE Executive Director, Communications Services
KRISTIN HAWKINS Web Content Manager/The Cattleman Update Editor
CHRISTINA SEBESTA Circulation Manager/Advertising Coordinator
DIANNE LONG Systems/Operations Manager
LINDA LEE Graphic Designer
ELAINE HELLMUND Copy Editor/Proofreader
SHAWN MCCOY Advertising Sales
SHEILA NAB Advertising Sales
SPUR MERCANTILE: CLAY MURRAY Sales Consultant: 817-626-7787
The Cattleman
thecattlemanmagazine.com
TSCRA Insurance Services
tscrainsurance.com
TSCRA
tscra.org
Law Enforcement
tscra.org, click on Theft & Law
Cattle Raisers Convention
tscra.org/convention
Charter Member
LIVESTOCK PUBLICATIONS COUNCIL
thecattlemanmagazine.com
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