ADVERTISING FEATURE
bricks and mortar and staffing overheads of traditional trademark attorneys.
Of course, I’m not naive—there are significant technical hurdles for trademark attorneys to overcome in order to offer online filing interfaces, including engagement of ongoing and not insubstantial custom website development services and maintaining up-to-date mirrored trademark databases. As
such, online filing
interfaces are beyond the technical reach of the majority of trademark attorneys.
Tat got us thinking: why not develop soſtware- as-a-service to
allow attorneys to take an online market share?
So, we put our development team to scratching their heads to come up with a solution, the result of which, aſter many sleep-deprived hours, is
TradeMarkApi.com: a cloud-based, plug-in and white-label trademark filing interface for trademark attorneys to receive and process trademark applications through their own websites.
Te developmental philosophy of TradeMarkApi. com is simple:
• Because trademark attorneys don’t have significant technical expertise, the TradeMarkApi.
existing trademark
com trademark filing interface can be added to trademark attorneys’ existing websites in under five minutes with a single line of code;
• Because trademark attorneys waste time picking trademark classes, the
TradeMarkApi.com interface uses the official pick list to select the correct classes in accordance with applicant keyword input, such as ‘clothes’, ‘beer’ and the like;
• Because trademark attorneys waste time searching, the
TradeMarkApi.com interface automates intelligent same and similar cross- class availability searching across any one of the
TradeMarkApi.com multi-jurisdictional databases holding more than 10 million live trademark records;
• Because trademark attorneys want to offer
value-added services, the
TradeMarkApi.com interface is configurable by the attorney to offer such services; and
• Because trademark attorneys want into to get
paid, the
TradeMarkApi.com platform makes payment immediately
PayPal account when applications are received.
In conclusion, it is clear that the demands of the legal services consumer are driving attorneys
the attorney’s
Nicholas Milne manages a thriving IP office. He is an evangelist for all things technical, who directs his IP soſtware company in developing innovative online IP soſtware platforms for the advantage of IP professionals around the world.
online.
TradeMarkApi.com allows trademark attorneys to make the online transition, not only to capture the online trademark applicant but to remain profitable.
Nicholas Milne may be contacted at:
support@trademarkapi.com.
www.worldipreview.com
World Intellectual Property Review Annual 2013
75
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