DOMAIN NAME PROTECTION
“NOW, IN ADDITION TO .COM, .NET AND .ORG, BRAND MANAGERS CAN MONITOR ABUSE IN .DE, .CN, .UK, .NL, .TK AND NEARLY 100 OTHER TLDS.”
TOP 10 TLDs RECENT*
TLD DOMAINS COUNT
1 2 3 4 5 6 7 8 9
10
com de net uk org info cn nl ru tk
107,802,594 15,219,569 15,059,896 10,346,424 10,224,815 7,107,736 5,709,234 5,081,379 4,083,772 4,030,709
Mitigating abuse
T e eff ectiveness of any eff orts to reclaim or shut down domain and DNS abuse is dependent on the jurisdiction of the domain in question and the legal resources at your disposal. You won’t be able to fi ght every battle, so it is important to know which fi ghts to pick. Direct-match domain names in the countries you do business in is a good place to start.
easy, database-driven string search exercise.
However, most ccTLD registries do not publish zone fi les, nor are they required to. As the chart shows, zone fi les exist for only four of the top 10 TLDs.
If someone registers a typo of, say, ‘Google’ in a ccTLD, the only people who know that the domain exists at that time are the registrant, the registrar and the registry. And they aren’t going to tell you. Good brand monitoring tools are able to fi nd out quickly when new domains are registered, and alert you promptly. Timeliness of discovery is a proven and valuable variable in the success rate of fi ghting cyber abuse. So, choose monitoring tools with broad ccTLD coverage and a proven methodology for rapid domain discovery in non-zoned TLDs.
www.worldipreview.com
Large international companies and organisations may want to work with one of the many reputable brand protection fi rms that do high-touch, high- expense brand protection with an international view. T e investment you make in brand protection should mirror the cost you incur by allowing online brand abuse to go unchecked. T e full-service route makes sense for larger organisations with the most to lose from online brand abuse.
But good brand monitoring does not have to be expensive or administratively burdensome. At DomainTools, for example, we’re democratising brand protection by putting powerful but less expensive monitoring tools in the hands of brand managers. We’ve spent more than 10 years getting smarter about this important facet of disciplined brand management, culminating in the recent launch of a new brand monitoring service that covers nearly 100 TLDs.
Susan Prosser is a vice president and partner of industry relations at DomainTools. She can be contacted at: Susan@DomainT
ools.com.
Now, in addition to .com, .net and .org, brand managers can monitor abuse in .de, .cn, .uk, .nl, .tk and nearly 100 other TLDs.
Brand monitoring at the DNS level is not time consuming to set up, nor is it expensive to enable. If you care what is happening with your brand worldwide, there is no excuse not to be watching if, or how, the bad guys are using domains with your brand. Take some time to review the many service providers and tools that exist in the market and choose one that works for you.
Looking ahead
ZONE FILE
As the Internet Corporation for Assigned Names and Numbers opens up the Internet to a whole diff erent world of .this and .that, you will want to be monitoring for your valuable brand strings in all of these new gTLDs as well.
*Data sources: Zone files, HosterStats, APWG
Use the new Trademark Clearinghouse and register domains exactly matching your trademarks and brands during the sunrise periods of each new gTLD. T en extend your broader brand monitoring strategies to all these new gTLDs when they launch. Good monitoring tools should be ready to defend this new front in the battle for brand protection.
Susan Prosser plays an integral role at DomainTools, leading thought leadership and participating in important industry working groups such as at ICANN, INTA, IACC and APWG. She joined DomainTools in 2007. Prior to DomainTools, Prosser spent 15 years in the DNS and hosting markets, most recently running client service and operations for a fast-growing webhost provider ultimately rolled into what is now
Web.com.
World Intellectual Property Review Annual 2013
33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168