FOREWORD
“PEOPLE ARE LOYAL TO APPLE OR SAMSUNG IN THE WAY THAT IN THE 1980S THEY MIGHT HAVE BEEN LOYAL TO COCA-COLA OR PEPSI.”
which they develop. Take the telephone. The first telephone patent was awarded by the US Patent and Trademark Office in 1876 to Alexander Graham Bell. It was decades before the cordless phone was introduced, and nearly a century before Motorola produced the first handheld mobile phone in 1973.
Since then, the pace of change has increased. The first smartphone (rough definition: a phone that is also a computer) arrived in the mid-1990s; the first Internet-enabled smartphone later than that; the first iPhone in 2007. Since then we’ve had phones that can hold conversations, phones that can hear what their owner says and transcribe it, phones containing cameras that produce better images than my actual camera would have done a decade ago, and plenty more.
This technology has become both an enabler of engagement and communication, but also part of
the story. People are loyal to Apple
or Samsung in the way that in the 1980s they might have been loyal to Coca-Cola or Pepsi. The difference is, while Coca-Cola and Pepsi rely on IP for branding (and to some degree, for their recipes and various production processes), Apple and Samsung are their IP.
Every component of every smartphone has either had, or has, patents that protect it, and that before we get on to discussing trademarks. This means IP matters not only to the industry, but to the public who buy these phones in their millions every year.
Indeed, IP is so integral to the way most of us in the West live our lives that it’s almost bound to have become more noteworthy. The public has had to learn about IP, whether via a letter from their Internet service provider reminding them not to download songs illegally, or from a religious group arguing against stem cell research. It’s everywhere.
In the World IP Review Annual 2013, we are aiming to provide a sense of what the key issues are across the world at the moment, and hoping to dig a little deeper than many of the debates about IP in the mainstream media can. Because for us, and for you, the attention focused on IP is a challenge as well as an opportunity. I hope you enjoy the publication, and would welcome your feedback.
Peter Scott Managing Editor
6 World Intellectual Property Review Annual 2013
www.worldipreview.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168