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19-21 MAY 2013


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AB ROGERS DESIGN


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“ I HAVE A MASSIVE BELIEF THAT THE MORE PEOPLE YOU MEET, AND THE MORE YOU DIVERSIFY, THE MORE LIKELY YOU ARE TO WIN NEW BUSINESS. THIS IS WHAT UNDERPINS THE IDEA OF THE MAY DESIGN SERIES.” Andrew Vaughan, Brand Director


Expect the Unexpected Who better to transform the cold


exhibition space of London’s ExCeL than the man who has made a name for himself creating quirky, playful and interactive spaces for some of the world’s leading brands? Ab Rogers, who brought motorised dancing cubes to Comme des Garçons’


fl agship Paris store and featured an adult-sized slippery slide in his


fi t-out for an eccentric Notting Hill home, is creating the ultimate design show experience for the May Design Series.


Inspired by the layout of a city, Rogers’ design will see ExCeL transformed into a lively metropolis complete with all the landmarks and points of interest that make a city exciting. Visitors will be invited to interact with the space through its fun interplay of shape, colour and light, in the same way they


would be inspired by walking through a vibrant, bustling town.


“We wanted to create a language which feels completely alien to the existing space of ExCeL,” Rogers says. “We didn’t want a collection of repetitive cells; we wanted something much more unexpected. We were inspired by trying to go beyond the traditional trade shows.”


For Rogers, a space is about atmosphere and light, a place to react to and interact with. Expect the unexpected at ExCeL in May.


02


03 THE SOCIETY OF BRITISH


INTERIOR DESIGN Official Show Partner


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The Society of British Interior Design (SBID) is the UK’s leading accrediting body, promoting the highest standards in education, development and sustainability in design and construction. SBID is the only British interior design organisation inducted into the European Council of Interior Architects.


This collaborative partnership has been formed to drive the commercial focus of the event. It gives visitors the opportunity to see exhibitors who are now preferred suppliers to Lend Lease – one of the world’s leading fully integrated property and infrastructure solution providers, responsible for the development of the Olympic Village.


CREDITS


01. TATE MODERN Ab Rogers 02. AUSTRALIAN CENTRE FOR THE MOVING IMAGE Ab Rogers 03. RAINBOW HOUSE Ab Rogers 04. AB ROGERS


The brands on show have the chance to supply on a very large scale for landmark developments – part of the community building that May Design Series is all about.


Vanessa Brady, SBID President


May Design Series preview sponsored by


Stand L 18 smamobili.it


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