May 2013 C&CI • Contractor Profile • 49 Penagos taking
environmentally friendly technology to Brazil “W
e are very excited about opening up business directly in Brazil. We are now in the
final process of completing the formal registration of our company there, together with a local partner, and we have already established a local patent for our DCV range in the Brazilian market,” said Alfonso Penagos, owner of the over 120 year old company based in Bucaramanga in Colombia’s northeastern province of Santander.
The processor which Penagos Hermanos is expecting to do well in the Brazilian market is its top-tier DCV390, an advanced depulper which is believed to be one of the most water and cost-efficient machines in pulping.
However, what makes this processor truly unique is its enhanced facility for demucilization. This made possible using a compartment that removes the mucilage from parchment coffee and saves the additional cost of fermenting. “Depulping is still something relatively new to Brazil, although it is a processing technique that is becoming increasingly popular there,” Mr Penagos told , noting that it had developed the technology especially for the Brazilian coffee industry.”
Little water required “The DCV processor does not consume
water for pulping, so you save a lot on water, labour, costs and on the space it takes up in the mill. After the coffee is de- pulped, the parchment coffee moves on to a second level of processing where the beans have the mucilage removed in order to have fully washed coffee in the same process,” he explained.
As part of its marketing and business strategy, Penagos is importing most of the parts from its manufacturing line in Colombia, but will assemble the machines in Brazil, in order for producers and industry stakeholders not to lose their qualification for financing (100 per cent imported machinery is disqualified from financing from Brazil’s government-
Ethiopian producers are among the latest to have acquired a DCV processors from Penagos
As Maja Wallengren reports, having expanded into
several new export markets around the world, Colombian coffee processing specialist Penagos is taking its latest technology to Brazil, and taking on Brazilian competitors in their own backyard
supported agro-financing fund Finame). “We already have a considerable market share in Brazil, but being present in the local market will allow us to sell much more machinery and at better prices to customers. Brazilian people wants to use a Brazilian product, so we will import most of the critical parts, but the assembly process will be done in Brazil, which also will keep the costs down,” said Mr Penagos.
Technology is already
well-known elsewhere Mr Penagos explained that the DCV 390 already is “very well known” and used by many multinationals such as Volcafe, Neumann and ECOM. Penagos expects the first new Brazilian manufactured DCV 390s to be installed and ready for operations ahead of the 2014-15 harvest. Penagos – which was founded in Colombia in 1892 by two brothers,
produces a range of processing equipment for agricultural crops including coffee, sugar, green waste and palm oil –and has experienced rapid growth in the last few years. It has also expanded its market share, both in new and existing markets across the world.
This has resulted in Penagos increasingly moving outside its core markets of Latin America and taking on new markets from Ethiopia and Rwanda to southeast Asia where, in Vietnam alone, in the last year five DCV depulpers have been installed for fully washed processing of Vietnam’s fast growing Arabica coffee in the main Arabica producing province of Lam Dong. “We didn’t enter the Vietnamese market until last year and already five wet mills with our machinery in Lam Dung province. We are talking about big machines, with a total processing capacity of 100,000kg per hour, or the equivalent of 4,000kg of green coffee,” said Mr Penagos. C&CI
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