The New dmo LA Tourism New hyper-local service is a blockbuster hit
Here comes the sun With close to 300 days of sun annually and an average high of 75 degrees, Los Angeles’ many outdoor spaces and venues can be enjoyed year-round.
AT A GLANCE LA Tourism services • Assistance with RFP distribution, venue and hotel selection, promotional items and visitor materials, telemarketing support, and more
Convention facilities • The Los Angeles Convention Center offers 770,000 square feet of exhibition space, plus 64 meeting rooms totaling 147,000 square feet.
Hotel rooms • 97,000, including close to 12,000 near the Los Angeles Convention Center
All that glitters The entertainment capital of the world, Los Angeles knows what it takes to play the consummate host. In fact, it is the only city in North America to have hosted the Summer Olympics twice, and it will host the Special Olympics in 2015.
From the laid-back beach cities of Santa Monica and Malibu to the glamour of Hol- lywood, Los Angeles is a multifaceted collec- tion of unique neighborhoods, each with its own personality. Choosing just one can be a tough decision, so the Los Angeles Tourism & Convention Board (LA Tourism) recently formed a new team of regional hotel sales directors who act as liaisons for each of LA’s neighborhoods — the San Fernando Valley, Los Angeles International Airport (LAX) and the Beach Cities, Downtown Los Angeles and Hollywood, and the Westside. Regional direc- tors are based in the area they represent and
96 PCMA CONVENE APRIL 2013
have an extensive knowledge of that area’s hotels, cultural venues, attractions, and res- taurants to help meeting professionals better navigate the city. This new approach allows LA Tourism to deliver personalized service that makes all clients stars in their own right. But the thoughtful service doesn’t end
after the venue and hotel have been booked. Whether it’s a small corporate retreat of 50 or a citywide convention of 50,000, LA Tour- ism has a dedicated team of professionals for events of all sizes. For groups needing up to 50 rooms per night, LA Tourism’s new Direct Line Service program is designed to
Transportation • Los Angeles International Airport (LAX) is the gateway to the West Coast and the No. 1 international gateway to the Asia/Pacific region, and offers direct flights from 88 domestic cities and 61 international destinations.
serve the needs of smaller conferences and events. For citywide conventions with peak blocks of more than 1,500 hotel rooms, the citywide team assists with every step of the planning process, including hotel packages, room-block availability, VIP programs, con- vention-center booking, and more.
For more information: Los Angeles Tourism & Convention Board — (888) 733-6952; sales@LATourism.org; discoverLosAngeles.com/meetings
Previous Page