including health-care insurance challenges, had already started a trend of private-practice physi- cians joining larger medical groups and/or becom- ing hospital employees prior to Obamacare. What are the opportunities for medical meet- ings to help transition their members and attend- ees to this new model of practice — and how might the meetings themselves change to better meet their participants’ new challenges?
Part of the Program “The [PPACA] is hugely affecting our members,”
said Kirsten Olean, CMP, CAE, director of meetings for the Association of American Medical Colleges.
“We actually think that the uptick in attendance at our annual in the fall [of 2012] might have been in part because our members are really looking to us to guide them through all these changes ahead” — although, she added, “that is a theory.” At its conferences last year, the American Osteo-
pathic Association (AOA), which represents more than 100,000 osteopathic physicians (DOs) and osteopathic medical students, offered a few edu- cational sessions about the PPACA, “which were great successes,” said Deidre Irwin Ross, MHA, CMP, CAE, AOA’s director of meetings and admin- istration. This year, AOA is providing “additional sessions related to practice transformation and PPACA implementation, which will be eligible for category 1-A CME credit,” Ross said. “We are also offering dually accredited CME that can be used for both AOA and credit from the Accreditation Coun- cil for Continuing Medical Education (ACCME), which we see as added value for attendees.” Added value is something that health-care pro- fessionals across every discipline are looking for. “The most important role that the NJAFP plays in
our members’ professional lives with regard to the PPACA is to serve as both a conduit for informa- tion and a resource for education,” Saputelli said. “The PPACA will present different challenges to different segments of our membership. Physicians practicing in larger group practices, integrated delivery systems, hospital-owned practices, and other similar settings will require an entirely dif- ferent set of services than those family physicians in smaller, independent practices, but our respon- sibility as their advocate doesn’t change. “While we work to assist our members in under-
standing what the PPACA means to them and their patients,” Saputelli said, “we still fight the pre- PPACA battle of moving from a procedural-based system to one that is more value-based. We are continually retooling and refocusing our efforts to provide service as a clearinghouse for information and as a trusted resource for education — and that education must meet the ever-increasing burden of time faced by our members.” With the move from private to group practice
already under way, American Medical Group Association (AMGA) Director of Education and Meetings Andi Eberly said that her association is “positioned perfectly to address the vast majority of the concerns” of its members. AMGA’s 2013 Annual Conference, which took place last month, featured “content directly relevant to the changes taking place in health care, as our conference speakers are the frontline physicians and leader- ship of the major multispecialty medical groups,” Eberly said. AMGA attendees are “speaking to each other about what they’re experiencing first-hand and learning from each other on how to handle the flow of changes coming at them due to the Afford- able Care Act. Our format is on point for what they need currently. Our attendance continues to climb.”
Deidre Irwin Ross
‘This year, we are offering additional sessions related to practice transformation and PPACA implementation, which will be eligible for 1-A CME credit. We are also offering dually accredited CME, which we see as added value for attendees.’
62 PCMA CONVENE APRIL 2013
PCMA.ORG
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