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Visual Merchandising


Shining a Light on Retail


Lighting plays a huge role in retail, particularly with visual merchandising.


Imagine going into a store with no lights? Something wouldn't feel right? Plus, you almost certainly would not purchase as you wouldn't be able see what you were purchasing!


MINI Park Lane (London) required various architectural lighting solutions including illuminated signs, large format light boxes, LED light panels and LED light walls for their prestigious showroom refurbishment. Having worked together successfully on previous projects, W&Co were called in to assist in the planning to achieve the contemporary and stylish look.


A range of architectural lighting solutions were developed and custom made such as a bespoke raised platform 'dance floor' surround that was custom built utilising the LED light wall. The surround was 24 metres in length with RGB colour changing LED's and a low-


iron toughened glass face. The 'dance floor' features in the centre of the showroom and has been programmed to change through a range of colours, which enhance the mood in the purposely darkened space.  LED illuminated signs were also supplied both inside and outside the building; fret cut sign trays with the MINI logo and LED light panels for the window arches, reception desk and feature wall. Retail lighting is essential, but the way we use it is equally as important.


Contact


W&Co Design Solutions Ltd T: 08456 25 35 45 W: www.w-co.co.uk


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