Asset Management Firm of the Year Contact

Axis Asset Management Company Limited Axis House, 1st Floor, C2 Wadia International Centre Pandurang Budhkar Marg, Worli, Mumbai - 400025

Tel 91 22 4325 5161 Fax 91 22 4325 5199 EasyCall™ 1800 3000 3300 Email: customerservice@axismf.com Web www.axismf.com

Firm Profile

Axis Mutual Fund launched its first scheme in October 2009. Despite a challenging local and global investing environment Axis Mutual Fund in just over three years has got off to a good start. The following numbers bear this out.

• Ranked 17th amongst 43 Mutual Funds. (www.amfiindia.com as at 31st Dec 2012)

• Avg Assets of Rs 10500 crores. (www.amfiindia.com as at 31st Dec 2012)

• Over 450,000 investors notable Client Work

Axis Mutual Fund’s innovative product range is getting noticed and they have received local and global recognition.

Axis Triple Advantage Fund: was awarded “Highly Commended Investment Product, Retail” for the year ended June 30, 2011 by “The Asset” magazine, Hong Kong.

It was also ranked as a “Seven Star Fund” in the category of “Open Ended Marginal

Areas of expertise

Fund Management: Axis Mutual Fund lays a strong emphasis on risk and accordingly has strong internal quantifiable risk parameters in each of their products. This is done through various measures such as quantitative asset allocation in Axis Income Saver, diversification across asset classes in Axis Triple Advantage Fund, or volatility control in Axis Equity Fund or focusing on larger midcaps in Axis Midcap Fund. They currently have over 450,000 investor accounts in 29 funds across the asset class spectrum.

In line with their tag line of Relax its Axis they have also launched a range of services under the umbrella of Easy Services for ease of transactions e.g.

EasyCall™: Buy or sell units of Axis Mutual Fund through a simple phone call.

EasySMS: Transact from the registered mobile number.

EasyInvest: Invest online 24 x7, without any prior registration.

Finance Monthly GLOBAL AWARDS 2013 51

Equity” schemes for its 1 year performance till December 31, 2011 by ICRA in the ICRA Mutual Funds Awards 2012

Axis Long Term Equity Fund: has been ranked as a “Five Star Fund” in the category of ‘Open Ended Equity – Tax Planning’ schemes for its 1 year performance till December 31, 2011 by ICRA in the ICRA Mutual Funds Awards 2012

• 71 branches in 70 cities • 32 Investor service centres

• A well rounded product suite of 29 schemes – 4 Equity, 22 Debt, 1 Hybrid, 1 Gold FOF, 1 Gold ETF

Schroders Plc., an over 200 year old well respected global asset manager and UK’s largest AMC with the assets of £ 194 billion, recently bought a 25% stake in Axis Asset Management Company. Schroders has asset management capabilities across asset classes and geographies.

indiA

Despite a

challenging local and global investing

environment Axis Mutual Fund in just over three years has got off to a

good start.