n New York-based digital magazine store MAGZTER claims to have more than


doubled its user base to six million in the last nine months and


counts 35 thousand downloads a day, on an average. Magzter, set up in 2011 by Vijayakumar Radhakrishnan and Girish Ramdas, has been available in India since October last year. It now has around 1,500 magazines from India, Singapore, the UAE (Dubai), Malaysia, the US and the UK. Hosted on Amazon’s Cloud platform, Magzter also enables publishers to digitise their publications and sell those to global users. Although the digitisation platform is free for all publishers, there is a 50-50 revenue share on sales. magzter.com


media and e-commerce are developing; and how quickly new media technologies are being adopted. Within these 19 markets it has tracked the adoption of three new media technologies – IPTV, smartphones and tablets – and forecast their penetration to 2015. zenithoptimedia.com


n BURDA INTERNATIONAL is


expanding its business activities to Portugal and Spain, continuing the growth of Hubert Burda Media. At the end of 2012, a joint venture agreement


n A new report looking at digital reader habits including page-turning behaviour,


dwell times, advertising placement and click- throughs is to be launched by digital publishing solutions provider, STONEWASH. The Stonewash Metrics Report analyses billions of data sets recorded between 2009- 2013 and has been published in conjunction with partners from media owners, media agencies and marketers. The report also gives details on what works and what doesn’t as well as the impact of embedded rich- media on content consumption. Aimed at publishers, the report gives a complete overview of the digital publishing landscape in a bid to help them understand digital readership trends on PCs, tablets and smartphones. stonewash.co.uk


n ZENITH OPTIMEDIA has


published a new report, NEW MEDIA FORECASTS . It has identified the top 19 digital markets across the world, ranked according to a combination of absolute size and


percentage of total adspend taken by internet expenditure. It has then examined how consumers in these markets use digital media; how internet advertising, social


was signed with TailorMade Media - a company which has already been a partner and licensee of Hubert Burda Media since 2009. In recent years, the Burda Style brand has been successfully launched by TailorMade in Portugal and Spain. The agreement signed provides for a substantial involvement by Burda International in TailorMade media, with the aim being to set up operations in Brazil. The joint venture will create printed and digital media services, as well as organise trade fairs and conferences. Fabrizio d’Angelo, managing director of Burda International said: “We have a reliable partner on board in the shape of TailorMade media. I am confident that we will continue to successfully pursue the path of growth we have already started on with them.” hubert- burda-media.com


n EGMONT has launched the first


interactive edition of its magazine for ‘tween’ boys – Toxic. The magazine will hit shelves on 13 February with a cover price of £3.99 (€3.40). The issue uses augmented


reality technology to feature interactive content throughout the magazine, including 3D animated cartoon characters and embedded videos relating to key magazine franchises and core brands. To access the AR content, readers must download the Aurasma app onto their smartphone or tablet and hold the device over the page. egmont.co.uk


Moving on


n Dave Freygang has been appointed CEO of BONNIER


CORPORATION in the US. Freygang takes over from Terry Snow, who is retiring. With 23 years of experience


at Bonnier and its predecessor World Publications, Freygang has managed five operating groups and 35 brands over the years.


n UK-based CONTENT MARKETING ASSOCIATION


(CMA) has appointed Clare Hill as its new managing director. The appointment follows the rebrand of the


association last year from APA to reflect more accurately the work of its members and the content marketing proposition. Hill most recently worked for ITV as UK director. She will be responsible for attracting a greater diversity of members.


n NATIONAL GEOGRAPHIC SOCIETY has


promoted Yulia Boyle to senior vice president of international publishing. The new position


encompasses oversight and management of magazines, books, digital editions, home entertainment, websites, digital portals and other ancillary publishing products in local languages globally.


n SANOMA has named Jean-Emmanuel de Witt as


the new CEO of Sanoma Independent Media. De Witt joins Sanoma from Russian publisher Hearst


Shkulev Media, where he was senior vice president CIS and group publisher. In his role at Hearst Shkulev Media, de Witt was head of the company’s operations.


n BURDA INTERNATIONAL has


appointed Frances Evans to the role of director of licensing and advertising. Since the beginning of


2013, Evans has been responsible for the international licensing of Burda titles and coordinates all Burda International advertising sales activities and network communication.


@FIPP_magazines fipp.com/news


www.facebook.com/FIPPmagazines issue 76_2013 | Magazine World |07


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