FIPP has launched a tablet edition of Magazine World. The tablet edition will be published five-times per-year alongside the title’s existing print and digital editions. The Magazine World tablet edition is powered by Stonewash, a UK-based digital solutions provider. The tablet edition is available across
a range of platforms including iOS, Windows 8, Android and Kindle Fire. It has been designed to satisfy its readership base’s growing desire to consume the magazine on various different platforms, depending on their needs. FIPP president and CEO Chris
Llewellyn, said: “We are increasing the frequency of Magazine World in response to the amount of change and activity happening in the magazine media industry. At the same time we are also responding to our readers’ demands for our most important publication to be available in as many formats and on as many delivery platforms as possible. Therefore, I am delighted that FIPP and Stonewash, who have an enviable record for innovation, have reached an agreement to work together to showcase the potential of tablet editions with a tablet edition of Magazine World.” Daniel Sharp, co-founder of Stonewash,
said: “In my previous position as a publishing director, FIPP was an extremely valuable resource held in high esteem by myself and peers alike. I am therefore extremely proud they chose Stonewash to launch Magazine World in tablet format. We now look forward to working closely with FIPP’s editorial team to ensure their magazine app becomes a state-of-the-art example of how to put a magazine on tablet format.”
l FIPP has also entered an agreement with YUDU to publish the digital edition
of Magazine World. The digital edition will be published five-times per-year alongside the title’s existing print and new tablet editions. YUDU is a publishing support service provider, enabling professional publishers, brand owners, marketers and retailers to publish interactive, rich media content to the web, mobile and tablet. Chris Llewellyn said: “FIPP’s simple
but challenging goal is to help magazine media companies on their digital journey. To that end we are making our most important publication, Magazine World, available in as many digital formats and on as many platforms as possible, with the aim of showcasing just what is possible. To that end I am delighted that FIPP can now call on the expert support and capability of YUDU, a respected leader in the production of digital editions, in the publishing of the digital edition of Magazine World.” Richard Stephenson, CEO, YUDU said: “I am excited that YUDU will be producing the digital edition of Magazine World in 2013 for the web. FIPP is delivering strong leadership and advice in this rapidly changing world of magazine publishing and I am delighted we are playing our part in providing the apps and digital communications.”
IN BRIEF:
n ADRIA MEDIA , of which Sanoma Corporation owns 50 per cent, has sold its entire 75 per cent stake in Adria Media Ljubljana to the management of the company. This transaction marks the departure of Sanoma from the Slovenian market. Now, Adria Media holds controlling stakes in Adria Media Zagreb and Adria Media. sanoma.com
n BONNIER brands TRENDENSER and SKÖNA HEM + were honoured by Apple as
the best apps for newspapers or magazines for 2012 in Sweden. The apps were two of six that Apple selected as Newsstand App of the Year in its annual rating. Both Trendenser and Sköna
06 | Magazine World | issue 76_2013
Hem+ are interior design titles. The Trendenser app, which covers Scandinavian design in English, was also named Newsstand App of the Year for Denmark, Finland and Norway. bonnier.com
n Digital contributed half of all ad revenue at WIRED magazine in the final three months of
2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the difficult business of print. Across the year as a whole, digital ads comprised 45 per cent of total ad sales at Wired, according to the
n INTERVIEW HUB has launched a free content platform globally, allowing editors
of websites, magazines, newspapers and blogs to download and start publishing free content across any platform within 60 minutes. London-based Interview Hub is adopting a freemium model to provide high- quality showbiz and entertainment content cost-free to the global publishing industry. interviewhub.co.uk
n MAGAZINECLONER has created a ‘Tablet Christmas’
infographic, which it has made available on Pinterest. The infographic gives an overview on festive apps sales as well as showing how MagazineCloner’s branded apps did on the Kindle Fire, iOS and online. magazinecloner.com