cover story / innovations


big ideas


In a creative industry like magazine publishing, you would expect innovation. But the pace and range of new ideas today is staggering as publishers use fast evolving technology to surprise, delight and persuade readers to subscribe and spend. As FIPP publishes its new edition of Innovations in Magazine Media (below), we examine how the original thinkers of the industry are shaping things to come.


12 | Magazine World | issue 76_2013 fipp.com


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