publication / world magazine trends Worldly wise
The latest edition of World Magazine Trends includes essential data from magazine associations, publishers and research organisations, plus key adspend statistics from ZenithOptimedia and circulation fi gures from PWC. The report below offers a brief snapshot into this indispensable new publication.
G
lobal ad expenditure is on the upswing, forecast to grow 4.3 per cent in 2012, reaching almost US$502bn by year’s
end. In 2011, adspend was up by 3.8 per cent, and 2013 and 2014 are expected to see even larger growth, at 5.3 per cent and 6.1 per cent, respectively, data from ZenithOptimedia shows.
Long-term optimism
In the short term, the Eurozone dampens predictions for Europe,
which drags down global expectations. However, in the longer term, “we expect gradual but sustained improvement in ad expenditure in North America, Western Europe and the Middle East and North Africa in 2013 and 2014. Meanwhile, Asia Pacific, Central and Eastern Europe and Latin America should all achieve 7 per cent to 10 per cent annual growth over these two years.” Developing markets have a huge role
to play in the market’s future, with 60 per cent of growth coming from these countries, and 35 per cent of that global growth coming from just four markets alone – Brazil, Russia, India and China.
Small but dynamic The US continues to be the country with the most media expenditures, growing from $147.246bn in 2001, to $154.129 billion in 2011, to a projected $173.593bn in 2014. Japan ranks next in each year, with $56.578bn in 2001, $49.949bn in 2011, and $43.434bn in 2014. However, in 2011 and 2014, China has pushed Germany out of the third spot, and in 2014, Brazil is expected to
EXTRA, EXTRA!
The 18th edition of FIPP World Magazine Trends 2012-13 is available in print, digital edition or Excel format.
Trends is compiled by FIPP, edited by industry experts World News Media Network and includes the FIPP monitor of cross- border launches.
For more information about the report, visit the Trends toolkit at
www.fi pp.com/Trends
Order your copy at
www.fi pp.com/ publications/WMT2013
push the UK out of the fourth spot. However, the largest markets are not the biggest growers. In 2011 compared to 10 years before, Georgia has the highest growth rate, at 892.9 per cent. This is followed by Indonesia (687 per cent), Venezuela (660.3 per cent), Russia (545.1 per cent), Turkey (539.8 per cent), Argentina (532.4 per cent), Croatia (515.1 per cent), Pakistan (478.7 per cent), Bosnia and Herzegovina (469.2 per cent) and Costa Rica (444.3 per cent). In 2011, ranking by year-on-year
growth creates a different picture. The biggest grower when looked at that way is Venezuela, with 55.4 per cent growth. This is followed by Argentina (31.6 per cent), Panama (23.5 per cent), Ecuador (22.7 per cent), Russia (21.3 per cent, Turkey, (19.6 per cent), Indonesia (18.9 per cent), Costa Rica (18.6 per cent), Croatia (18.1 per cent) and China (18 per cent).
BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2010 (SUBJECT TO AUDIT)
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
BRAND REPORT Criterion The ABOUT THE CRITERION THE CRITERION is a B2B brand intended for individuals with broad-ba based interests in manufacturing, engineering and agricultural industries. The brand content nt nufa ur ng ng ne ng nd ul
and editorial scope of the publication includes news and industry comment, in-depth technical articles, industry round-up and special features. The content of every issue is also available to subscribers globally via the online digital version.
BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including the brand’s unique users within each channel across multiple media platforms.
This multimedia report contains data for each separate media channel as indicated in the Executive Summary.
FIELD SERVED THE CRITERION brand focus includes the following business and industry categories: Aerospace/Defense, Agriculture/Mining/Gas/Oil, Automotive/Transportation, Business Services/ Consultants, Construction/Architecture/Engineering, Education/Training, Energy/Utilities/Communications, Finance/ Accounting/Banking, Government: Federal/State/Local/Military, Manufacturing, and others allied to the field.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include President, CEO, Owner, Co-Owner, Partner, Principal, Chairman, Vice Chairman, Board of Director, Founder, CFO, COO, CIO, CTO, CSO, Executive Vice President, Senior Vice President, Vice President, Executive Director, Managing Director, Director, Treasurer, Controller, Operations Manager, General Manager, Branch Manager, Manager, Other Titled and Non-Titled Personnel.
Channels Include:
The Criterion Print Magazine 6 issues this period 38,344 average circulation Page 3
The Criterion Super Expo 9,825 Registrants 5,820 Attendees Page 4
The Criterion Webinars 4 Webinars this period 8,948 Avg. Registrants 3,918 Avg. Attendees Page 5
The Criterion Social Media Connections 448 Twitter Followers 1,922 Facebook Fans 902 LinkedIn Group Members Page 6
The CRITERION
The Criterion Digital Magazine 6 issues this period 10,018 average circulation Page 3
The Criterion E-Newsletters 130 daily deployments/25,999 Avg. Net Dist. 26 weekly deployments/32,296 Avg. Net Dist. 6 monthly deployments/35,061 Avg. Net Dist. Page 4
The Criterion Website 24,496 Avg. Unique Browsers Monthly 75,519 Avg. Page Impressions Monthly Page 5
The Criterion White Papers 3 released this period 2,446 average circulation Page 6
For more information visit
www.bpaww.com
Criterion Media Company 100 Beard Sawmill Rd. 6th Floor Shelton, CT 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 Website:
www.criterion.com
Room for growth Data from PwC and Wilkofsky Gruen Associates looks more closely at magazine publishing revenue, and shows that total consumer magazine publishing revenues have decreased, from $87.094bn in 2007, to $75.221bn in 2011. However, in 2014, they are expected to rise slightly, to $76.651bn. Trade magazine publishing revenue patterns mirrors that of consumer magazines. Trade publishing revenues dipped from $29.121bn in 2007 to $23.578 billion in 2011, but rose to $25.817bn in 2014. Overall, North America made up the biggest percentage of total major media ad expenditures in 2011 when divided by region, at 34.3 per cent. Following behind are Asia Pacific (27.4 per
cent), Western Europe (22.5 per cent), Latin America (7.3 per cent), Central and Eastern Europe (5.4 per cent), the rest of world countries (2.2 per cent), and Middle East and North Africa countries (0.9 per cent).
Combine all your media touchpoints on one report The BPA Brand Report
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
EUROPE
> Austria > Belgium > Bulgaria > Czech Republic > Denmark > Estonia > Finland > France > Germany > Greece > Hungary > Ireland > Italy > Kazakhstan > Latvia > Netherlands > Poland > Portugal > Romania > Russia > Serbia > Slovakia > Spain > Sweden > Switzerland > Turkey > Ukraine > UK
> LAUNCHES
CROSS–BORDER LAUNCHES: OCTOBER 2011–SEPTEMBER 2012 Total 92
Western Europe 22 Eastern Europe 24
Cross–border launches by region and period 40
2010-2011 2011-2012
28 22
Western Europe
23 24
Eastern Europe
37 Asia Pacific Source: FIPP cross–border launches monitor —
www.fipp.com/launches
Date Region Country Magazine Oct–11 AME
Oct–11 AP Oct–11 WE
Oct–11 EE Oct–11 WE
Oct–11 EE
South Africa Top Gear Philippines Esquire Italy
Estonia Turkey
Russia
Oct–11 WE Greece Oct–11 EE
Science Focus History
People StyleWatch Women's Health Diabetic Living
Bosnia–Herz. Grazia
Oct–11 EE Macedonia Grazia Oct–11 A Oct–11 AP Oct–11 WE Nov–11 EE
Ecuador India Italy
Nov–11 AME UAE Nov–11 A Nov–11 A Nov–11 WE Nov–11 A Nov–11 EE Nov–11 AME Nov–11 AP Nov–11 AP
Brazil Brazil
Sweden USA
Hola!
BBC Good Food Myself
Czech Rep. Forbes
Good Housekeeping CQ Amateur Radio Harper’s Bazaar BBC Knowledge UFC Magazine
Poland Maxim
South Africa Rolling Stone Australia China
Nov–11 AP Malaysia Lisa Nov–11 A Nov–11 EE Dec–11 EE Dec–11 AP Jan–12 WE Jan–12
Brazil AP
Jan–12 WE Jan–12 EE Feb–12 WE Feb–12 WE
Mongolia Turkey
Romania Men's Health Georgia
Forbes
Vietnam Women’s Health Sweden
Czech Rep Geo Epoche UK
Feb–12 WE Germany Feb–12 EE Feb–12 WE Mar–12 EE Mar–12 AP Mar–12 AP Mar–12 WE Mar–12 EE Mar–12 A
Estonia India China
Finland Motorrad Interview
Slovenia World History Italy
Science Illustrated Forbes
Architectural Digest Manga Title
Netherlands Vogue Russia Brazil
The Hollywood Reporter Glamour
ViktVaktarna (Weight Watchers) The Economist – World in 2012 Good Food
Women's Health Time Out Melbourne Time Out Sao Paulo
Launch publisher Media24
Summit Media
Sprea International Aripaev
Mutlu Dergi Grubu
Sanoma Independent Media Democratic Press Color Press Group Color Press Group Editorial Vistazo Worldwide Media Condé Nast Italy
Business & Consulting Media ITP
Indaiatuba
Carta Editorial First Publishing Bonnier Corp
Ginza Media Group 3i Publishing
Print & Digital Publishing
Bloomberg Businessweek China Modern Media Group HPB
Editore Dansville
Sanoma Hearst Romania Media Partners Georgia Ringier
The River Group Bayalag Medee Karma Media
Ringier/Axel Springer Hearst–Rodale UK Motorrad Svierge
LLV Publishing House CZP Vecer
Gamma 3000 SK Publishing
Condé Nast India
Brand owner BBC Worldwide
Hearst International BBC Worldwide
Bonnier International Magazines
Time Inc Rodale
Meredith
Mondadori Mondadori Hola!
BBC Worldwide
Condé Nast International Forbes Hearst
CQ Communications Hearst International Immediate Media UFC
Alpha Media Wenner Media Time Out
Bloomberg Businessweek Hubert Burda Media Time Out Rodale
Forbes Media Rodale
The River Group The Economist BBC Worldwide Gruner+Jahr Rodale
Motor Presse International Brant Publications Bonnier Bonnier
Forbes Media Condé Nast International
Guangxi Publishing & Media Group Kodansha Gruner + Jahr C–Media
Edicoes Globo
Condé Nast International Prometheus Global Media Condé Nast International
Country UK
USA UK
Sweden USA
USA USA Italy Italy
Spain UK UK
USA USA USA USA UK
USA USA USA UK
USA
Germany UK
USA USA USA UK UK UK
Germany USA
Germany USA
Sweden Sweden USA USA
Japan USA USA USA
46 20 FIPP WORLD MAGAZINE TRENDS 2012/2013
Central and Eastern Europe is recovering faster than the western part of the continent
FIPP WORLD MAGAZINE TRENDS 2012/2013 26 9 11 Americas 12 9 Africa/ Middle East
35 30 25 20 15 10 5 0
Asia Pacific 26 Americas 11
2011-2012 2010-2011
3
12 12 11 13 Oct
Nov 7 2 Dec 2 4 Jan 9 5 11 15 11 9 Feb Mar 11 9 Apr May
12 3 Jun
8 7 Jul 4 4 Aug
11 9 Sep
0
Africa/Middle East 9 faster than the western part of the continent, ZenithOptimedia reports.
global recession; however, Central and Eastern Europe is recovering
15Central and Eastern Europe
Central and Eastern Europe’s advertising 12expenditures returned to positive
9 expected to see substantial results by the end of 2012, 2013 and 2014, with 6.1%, 6 9% and 9.8% increases, respectively, according to ZenithOptimedia. However, although Central and Eastern Europe’s adspend is on the upswing, print media is not faring as well. Newspapers and magazines were the only mediums to see losses in 2011, with newspapers down 2.9%, to US$2.525 billion, and magazines down 7.8% to $2.556 billion. Television, meanwhile, grew by 10.8%, to $14.329 billion; radio increased 1.4% to $1.194 billion; cinema jumped 17.6% to $250 million; outdoor was up 1.4% to $2.353 billion; and the medium seeing the biggest growth was the internet, up 37% to $2.698 billion, the data reports. Newspapers and magazines are
growth of 6.9% in 2010 and an estimated increase of 8% in 2011. The region is
forecast to continue losing steam, down another 2.9% and 6.8%, respectively, by the end of 2012. However, they are both expected to return to growth in 2013 and 2014, rising 1.8% and 2% for newspapers and 2.3% and 5% for magazines for the years 2013 and 2014. In 2011, television made up the majority of the overall adspend landscape, with 55.3%. The internet followed, with 10.4%, and magazines rounded out third place, with 9.9%. Newspapers were close behind, with 9.7%, followed
Summary W
estern Europe and Central and Eastern Europe are both recovering from the
TOP TITLES: CONSUMER
by outdoor (9.1%), radio (4.6%) and cinema (1%).
Western Europe
All media in Western Europe saw positive growth in 2011, with the exception of print, ZenithOptimedia reports. Current economic uncertainties have also led the research firm to downgrade its previous 2012 forecast, estimating 0.4% growth, rather than the 1.5% it had previously predicted. “Press owners in Europe have been struggling with a number of issues, including competition for ad investment posed by new media, and the fact that they mostly operate in mature markets. We expect the share of expenditure going to press to decline from 36.7% in 2011 to 33.2% in 2014,” the report states. While every medium besides cinema and the internet is projected to see losses in 2012 compared to 2011, magazines and newspapers are the only ones expected to record adspend losses each year, with the exception of miniscule growth in 2014 for magazines, at just 0.1%. Adspend in the region is forecast to grow year–on–year from 2009 ($100.752 billion) to 2014 ($115.042 billion). However, magazines are expected to see losses
from $13.593 billion in 2009 to $12.918 billion in 2014.
Like other regions around the world, digital is not growing fast enough to make up for print losses, but it is the sector seeing the highest growth. In 2011, internet made up 20.1% of the adspend, with $21.739 billion, putting it in third place, behind television (30.5%) and newspapers (24.4%), and followed by magazines (12.3%), outdoor (6.4%), radio (5.6%) and cinema (0.7%). From 2012 to 2014, the internet is expected to see increases of between 9% and 10%, reaching $28.663 billion in 2014, still behind television ($34.049 billion) and newspapers ($25.275 billion), and followed by magazines ($12.918 billion). Online adspend “continues to devour market share previously taken by press and the broadcast media [and] will account for around 24.9% of total advertising expenditure in Western Europe by 2014, up from 20.1% in 2011,” ZenithOptimedia stated. “By the end of 2011, internet spend accounted for more than 18% of the ad market in Denmark, France, Germany, Ireland, Netherlands, Norway, Sweden and the UK. Finland and Spain’s names will be added to this 18%–plus list by the end of 2012. By the end of 2014, over 31% of advertising investment is forecast to go to online in Sweden, Norway and the UK.”
AUTOMOTIVE/MOTOR RACING/MOTORCYCLE ADAC
Germany Austria Italy
Germany Germany Russia Italy UK
Germany Austria UK
Italy France
Belgium UK
Italy UK
France
Belgium Germany Germany Poland
Belgium Portugal UK
Russia
Germany Poland Russia Russia
Germany Russia Finland Russia France Italy
Sweden Germany France
Germany France Finland Russia UK
Netherlands Italy
Poland
Finland UK
Poland UK
ADAC Motorwelt Auto Touring
Automobile Club Ace Lenkrad Auto Bild Za Rulem Al Volante
The Caravan Club Magazine Auto Motor und Sport Freie Fahrt
BMW Magazine UK
Quattroruote Auto Plus
VAB–Magazine
CSMA Club Magazine AM Automese
Camping and Caravanning Action Auto Moto Touring Explorer FR Auto Zeitung Auto Test Motor
Touring Explorer NL Revista ACP
BBC Top Gear Magazine Avtopanorama
AUTOStraßenverkehr Auto Świat
Pyatoe Koleso Avtomobili
Oldtimer Markt Quattroruote
Tekniikan Maailma Avtomir
Automobile Magazine In Sella
Vi bilägare
Auto Bild Klassik L'Auto Journal Motorrad
Moto Magazine Moottori 4x4 Club
Motor Cycle News Autoweek Due Ruote
Auto–Moto. Magazyn Zmotoryzowanych
Tuulilasi What Car?
Auto Świat Poradnik Classic & Sports Car
ÖAMTC–Verlag Aci Mondadori ACE
Axel Springer Za rulem Unimedia
The Caravan Club
Motor Presse Stuttgart ARBÖ
Hoffmann Und Campe/Corporate Publishing
Editoriale Domus Mondadori France VAB Media
Motoring & Leisure Services Conti Editore
Camping & Caravanning Club Lagardère Active Touring Wegenhulp Bauer Media
Axel Springer Auto Wydawnictwo Bauer,
Spółka Komandytowa Touring Wegenhulp
Automóvel Clube de Portugal Immediate Media Company Media Panorama
Motor Presse Stuttgart
Ringier Axel Springer Polska SPN NRT
VF Verlagsgesellschaft Burda
Otavamedia Burda
Motor Press France Unibeta
OK Förlaget
Axel Springer Auto Mondadori France
Motor Presse Stuttgart Editions de la FFMC Otavamedia Klub 4x4
Bauer Consumer Media
Sanoma Media Netherlands Editoriale Domus
Wydawnictwo Bauer, Spółka komandytowa
A–lehdet
Haymarket Consumer Media Ringier Axel Springer Polska Haymarket Consumer Media
Monthly
11 per year Monthly Monthly Weekly Monthly Monthly Monthly
Fortnightly 8 per year Seasonal
Monthly Weekly Monthly
10 per year Monthly Monthly Monthly Monthly
Fortnightly Monthly Weekly
Monthly Monthly Monthly Monthly
Fortnightly Weekly Monthly Monthly Monthly Monthly
Fortnightly Weekly Monthly Monthly
18 per year Monthly
Fortnightly Fortnightly Monthly Monthly Monthly Weekly Weekly Monthly Monthly
16 per year Monthly Monthly Monthly
EUROPE
13,843,812 1,525,936 666,000 552,216 539,709 440,000 398,000 376,890 373,137 354,470 354,456
310,000 297,667 297,499 282,005 272,000 266,984 238,426 216,515 210,674 206,791 193,565
191,418 183,211
180,208 172,000 170,133 155,503 152,000 150,000 138,813 137,000 131,496 130,000 124,958 114,000 112,800 111,154 109,172 105,283 103,874 102,497 102,000 101,058 94,852 93,000 89,899
78,432 77,003 75,151 72,169
17,147,000 1,663,000 –
1,149,000 2,806,000 7,622,400 2,379,000 –
2,380,000 381,000 –
4,353,000 2,100,000 341,000 –
481,000 –
2,269,000 405,600 700,000 576,000 876,959
365,900 –
1,716,000 –
546,000 2,001,034 980,500 564,200 520,000 614,000 598,000 1,666,300 2,127,000 1,533,000 –
470,000 1,236,000 903,000 –
182,000 –
381,000 765,000 –
1,476,667
406,000 686,000 500,258 274,000
FIPP WORLD MAGAZINE TRENDS 2012/2013
47
Country
Title
Publisher
Frequency
Circulation
Average issue
readership
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64