MORE ABOUT TWO UPCOMING FIPP EVENTS - WMM ON 14-15 MAY IN LONDON AND THE FIPP RESEARCH FORUM AND AWARDS ON 23-34 MAY IN BARCELONA. MISS THEM AND MISS OUT!
wmm worldwide mediamarketplace
partners and allow you time to develop your meeting schedule and use your online diary. The 12th WMM will be held in London, on 14-15 May 2013. It is the only event in the world designed for magazine media publishers who are interested in international
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Worldwide Media Marketplace 14-15 May 2013, London, UK
HE EARLIER you register FIPP’s Worldwide Media Marketplace (WMM), the better. This will give you immediate exposure to potential
licensing, joint ventures and syndication. Whether you want to add a global brand to your existing portfolio, are looking to publish a title in another country or are exploring tablet, app or website licensing, WMM provides the unique opportunity to network and meet face to face with potential partners from around the globe. WMM offers a platform bringing together out and in-bound publishers; to meet,
network, and do business. In the exhibition theatre, delegates not only have the opportunity to engage with brand and content owners, but also with industry suppliers enabling cross-border publishing. Visit www.wmm.net for more information on the event, to register as a delegate or for sponsorship and/or exhibition packages.
FIPP Research Forum and Awards 23-24 May 2013, Barcelona, Spain
medium, and their impact on print editions - these are among the topics to be discussed at FIPP’s next Research Forum. While digital media will occupy a significant
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portion of the conference programme, printed magazines will not be forgotten. Papers will cover research into aspects of quality-of-reading, engagement, and the stopping power of print advertisements. Econometric and other forms of analysis will show how, and why, magazines deliver a very high return on investment – very often higher
EW RESEARCH on how magazine publishers’ digital products are consumed and perceived, their effectiveness as an advertising
than television or any other major medium. The conference will show that magazine media can deliver long-term value for advertisers for the foreseeable future. The seventh Research Forum is a two-day event for publishers, researchers and marketing executives involved in the magazine business. It has previously attracted some of the world’s leading experts in magazine research and marketing, who gather to tackle audience measurement and advertising effectiveness in magazine media. More than half of the forum’s session time
is devoted to in-depth discussion, and there will be small breakout groups for delegates to debate the issues more intimately. Delegates
are encouraged to contribute, from the floor, their own experiences. Attendees at the six previous events have found this extensive discourse to be invaluable.
〉〉〉〉 Winners of the FIPP Research Awards will be announced at an Awards Dinner on 23 May. Summaries of all shortlisted entries will be given during the conference. FIPP is grateful to RBA for hosting the event at their offi ces.