NEWS // FEATURES // NEW PRODUCTS APEX FA continues to grow technical support organization
SMT equipment and process specialist Apex Factory Automation has announced the appointment of Mr. Charles Park as Assistant Manager of Technical Support. His hiring follows the recent addition of Mr. Chaly Lee as Senior Applications Engineer for the company. Mr. Park is a veteran SMT
Placement Equipment technical support engineer with recent experience on the Mirae international customer support team. Apex FA offers the highly scalable Mirae placement machine range throughout North America. His presence will further substantiate the unique new service and support commitment that the company brought to the North American PCBA market with their introduction in 2011. With a worldwide installed base of
over 2400 machines, Mirae placement systems have been an established presence in North America for many years. That presence is poised to grow rapidly as the unique Apex FA service and support commitment is
increasingly recognized by progressive EMS companies and OEM in-sourcers. The Apex equipment offering now includes the comprehensive line of Mirae pick and place machines with models ranging from a single gantry 8000 CPH, through to a dual gantry, dual conveyor, 42000 CPH model. Also catering to particular end use requirements such as LED and large board processes, Apex Factory Automation future proofs their customers with scalable equipment utilizing common feeders to protect investments into the future. “We’re delighted to have Charles join our support team,” explained Will Crist, Sales and support manager for Apex FA. “Here at Apex, we’ve built our business on being completely transparent; we feel it’s important to do what we say we will – and we know our customers do too! So, when we say we can fully support them with spares and repairs after the sale, we mean it. We have experts on staff and keep comprehensive stocks of critical spares to maximize customer uptime.
And when we say we deliver the best value, we mean that too! Our products all feature high end functionality at a surprising price point. It’s important to us that we return the trust our customers show us by selecting us as an equipment supplier; this commitment underpins every product we offer – from Mirae pick and place machines through to screen printers, refl ow ovens and our complete turnkey solutions.” For more information about Apex
Factory Automation, visit
www.apexfa.com.
Celcite supplies COPS Enterprise Software platform to Iusacell
Mexican operator chooses Celcite COPS Enterprise Platform capable of supporting Automatic Intelligent Correlation (AIC) and Self Optimising Network (SON) solutions. Celcite Management Solutions (
www.celcite.com), a
world leading provider of Automatic Intelligent Correlation (AIC) engine and extremely robust Self Optimising Network (SON) software for wireless networks, announced that Iusacell, a leading network operator in Mexico, is now using Celcite’s COPS™ enterprise platform to optimise its 2G and 3G networks and to maximise the quality and capacity of its voice and data service. Iusacell has selected COPS Enterprise Platform, including COPS-Geo and COPS –VIPCare in order to achieve effi cient centralised management and automatic optimisation of its network quality and to be able to perform more effective monitoring of its VIP customer experience – one of the most important revenue generators for any cellular network operator. By deploying
February 28th 2013
the COPS platform, Iusacell’s RF capacity planning and optimisation teams will benefi t from an unprecedented level of control, effective load balancing of traffi c in a rapidly increasing data demand environment in Mexico and most importantly will allow Iusacell to focus on its aim of achieving the best possible service quality of an ever evolving and expanding wireless network. “Iusacell’s customer base and data traffi c is expanding
at an exponential rate, and we have to continually not only maintain but improve and deliver world class quality of service,” said Alejandro Delgado, CTO of Grupo Iusacell. Before selecting Celcite’s COPS™ platform, Iusacell carried out trials in Mexico City that confi rmed the cost and operational benefi ts of using COPS™, and at present it is the only solution available that is capable of comprehensively addressing current optimisation and network management challenges of extremely complex multi-vendor, multi-technology heterogeneous networks. For more information, please visit
www.celcite.com
www.electronicscomponentsworld.com /
www.electronicsproductionworld.com EIU 9
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