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NEWS // FEATURES // NEW PRODUCTS


PCB Piezotronics offers “On your desk in fi ve days” service


PCB Piezotronics, a world leader in vibration, acoustic, pressure, force and torque sensors, has announced that its most popular products are now available “on your desk in fi ve days” as part of the company’s Total Customer Satisfaction guarantee. In addition, the company now offers all products with a two-year warranty. Commenting on the new


fi ve-day service, Graham Turgoose, Managing Director, PCB Piezotronics Ltd, said: “The company prides itself on being able to deliver products quickly in the UK and we believe this to be our customers’ number one priority so we are concentrating on ensuring that the widest possible range of products can be delivered from stock and on the customer’s desk within fi ve days.” He continued, “There are currently


around 100 of our most popular models maintained at high stock levels in our ready to ship range


and covered in the fi ve-day delivery programme. A further 150 stock items are normally available on the same basis, many held in our European distribution centre. The quoted delivery of fi ve days is worst case and an order placed on a Friday will typically be on the customer’s desk by Monday with week day orders normally taking three to four days.” He concluded, “Total Customer


Satisfaction sets us apart from other suppliers and we believe our new


delivery programme will enhance our position in the industry still further. The blanket two-year warranty on all our products is further proof of our intention to continually exceed our customers’ expectations.” The range of products


available “on your desk in fi ve days” includes a dozen general- purpose accelerometers, 14 miniature single-axis and triaxial accelerometers, a pair of structural test accelerometers, six MEMS DC


response accelerometers, special purpose instruments, ICP® industrial accelerometers and termination boxes, acoustic microphones and pre-amplifi ers, acoustic array style microphones, ICP® force sensors, signal conditioners and various cables. A further 12 models including pressure sensors have been added to our range for 2013. To fi nd out more, please visit www.


pcbsensors.co.uk


European Semiconductor Distribution Market (DMASS) takes a break in 2012


Decline narrows in Q4/2012 but full year ends at -11%. Regional shifts to Eastern Europe continue. The European Semiconductor Distribution Market


followed a strange but foreseeable route in 2012. Compared to record fi rst half 2011, the fi rst half of 2012 was not able to uphold sales levels. This gap travelled through the year, but signifi cantly narrowed until Q4 to a decrease of “only” 6.4%. 2012 fi nished with a decline of 10.8% and total sales revenues of 5.7 Billion Euro, according to DMASS (Distributors’ and Manufacturers’ Association of Semiconductor Specialists). Georg Steinberger, chairman of DMASS, commented on the results: “We saw it coming that 2012 could not


6 EIU


hold a candle to a record 2011, and here we are with a 10.8% decline. In a market of high price pressure and huge swings in demand and supply, it was unfortunate, but not unforeseeable. Given the environment, 2012 still was the second best year in distribution history.” Georg Steinberger: “Apart from some high-growth


areas or commodity-related products, the declining sales were across the board and probably due to general market weakness, full inventories and price pressure. Let’s see how these indicators develop in 2013, with macro-economies improving and inventories being largely depleted.” For further information, visit http://www.dmass.com/


www.electronicscomponentsworld.com / www.electronicsproductionworld.com February 28th 2013


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