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Near Field Communication

new standard. What it bears in common with the examples mentioned before is that no company can tackle this alone. It needs industry alliances, lobbying, and a lot of testing to prove the technology right.

NT: There are significant regional upheavals, with China emerging as a major automotive innovator. How has the Chinese market changed in the past few years and in which areas are they particularly strong? How can Europe respond? LR: While NXP is global semiconductor company with operations in more than 25 countries, some of our most important growth opportunities come from Asia. There is a variety of new market participants with strong ambitions and limited R&D know-how. Recently we have therefore decided to move our automotive sales and marketing headquarters to

automobiles can master today's traffic problems. Cars that "think" can take a load off the driver by figuratively 'taking the wheel’, for instance when it comes to choosing the right route or driving in an energy-efficient manner. This intelligence is facilitated by networking systems in the car and by extending this network wirelessly to the infrastructure. NXP’s Automotive Telematics Onboard-unit Platform (ATOP) and IEEE802.11p CarITS platform give vehicles the ability to interact and exchange information with their environment, including for car-to-car and car-to-infrastructure communication. At the same time, NXP is working on

realising mobile ticketing as an application for NFC-enabled smart phones. This is then just a first step towards implementing a new vision in traffic and transportation for smart cities. From a technical point of view, it is already possible for a cell phone to combine in

China and founded an Automotive Innovation Center in Shanghai to be able to quickly serve the customer needs. Fast response is a key factor for our success in Asia: With a lot of new Tier1s and OEMs surfacing in the region, there is a strong hunger for know-how. We have business developers and application engineers right there to serve these needs and help with design-ins. This excellent customer support pays off. We have a strong growth in China, as well as in Asia as a whole based on this. Forming close partnerships and learning from each other is important.

NT: Looking into the future how is the automotive sector likely to develop over the coming 5 years? How will automotive companies look to differentiate? LR: A shaping factor in the next years will be the global infrastructure problems in the world’s megacities. The traffic infrastructure often looks like it is collapsing under the weight of exploding population growth. Congested roads, traffic noise, the risk of accidents and general stress are all part of our daily urban lives. Intelligent traffic management and efficient public transport systems will be required to ensure the future of mobility in such crowded urban areas. This is why NXP is successful with its strategy of connecting the car. Intelligent

one electronic device the functions of an identity card, driver's license, credit card and various keys, including home, car or hotel keys, as the Google Wallet (co- developed by NXP) already proves. This makes urban mobility concepts imaginable in which the cell phone, as a densely integrated communication platform, selects the optimum kind of transport. A destination chosen by cell phone navigation can be approached, depending on the traffic situation, by public transport, taxi or car-sharing rental. The cell phone acts as the means of payment for a bus ticket and taxi charge or even opens the door of a shared rental car parked nearby, conveniently authenticating the driver with its credentials securely stored in a secure element provided by NXP. In such a mobile vision, NXP’s NFC and

ATOP technologies enable implementing a variety of applications that simplify and improve urban mobility. Asian smart cities have a pioneering role to play here. In this smart urban mobility vision, the car is no longer the classical status symbol of the past, but the convenience of a cities’ resident. Without lengthy planning, the most efficient means of transport can be chosen and paid, guiding the way to a paradigm shift that benefits both residents as well as municipalities of smart cities. ■

NXP Semiconductors | Components in Electronics December 2012/January 2013 13

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