May 2013
www.tvbeurope.com
TVBEurope 25 Wrap-Up Genie in the bottle
‘We have to find new ways to engage our customers and help them to improve their business: that’s why we come to shows like NAB and IBC to keep our skills up to date and share information’
possible. So while there are a lot of lower cost solutions being shown, time will tell if these have the performance to produce the pristine pictures that the compression systems will demand. The encoding process will be critical, but even the best compression technology will need
to have a good signal to work with at the outset. So a move to higher quality content creation system (whether cameras or post/graphics systems) could be on the cards, and a well-defined QC process will need to be adopted by broadcasters and content delivery organisations to
ensure that their valuable and expensive bandwidth is conserved and optimised. In summary, I guess the 4K
hype will become a reality; first for feature film production, then general post and production, and eventually for broadcast — but there’s a way to go yet.
However, as with last year, the other big topic is OTT or Over The Top Television — and Second Screen. The mobile media market is growing exponentially, and it is estimated that the quantity of video material online will quadruple by 2017. Broadcasters know they have to be part of this, and have to make their content available on a variety of devices, from iPhone and Android devices to PCs, smart TVs, and tablets of all sizes and types. The problem is to find a way to monetise the content, and to find a way to generate advertising revenue from the online media. Alliances are forming between content producers and distributors, and there is some very interesting dialogue around the future model of broadcast that will enable the content owner and broadcaster to both receive a reward for making the content available. But it’s clear that no matter
how they may prefer not to have to face this future, there is no escape; the genie isn’t going back
in the bottle, so eventually I’m sure a way will be found to let everyone get their share of the revenue. There are many companies showing platforms to enable broadcasters to do just that, and everything from the basic encoding to the CA and CRM systems to manage the users are all showing solutions to help resolve the challenge of the new world order. So, a big transition in store
for old business models across the board, and as equipment resellers, we’re not immune. We have to find new ways to engage our customers and help them to improve their business by providing the best advice, showcasing the latest technology and trends, and finding our own way to compete with the lower cost suppliers. That’s why we continue to invest
in market research, and why we come to shows like NAB and IBC — so we can keep our skills up to date and share the information with our customers. Twitter: @kevineurotek Facebook: Kevin Moore LinkedIn: Kevin Moore
WHATS’On allows me to plan multimedia content on all channels and platforms
from within one single system.
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Photo: Jake Young
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