May 2013
www.tvbeurope.com
TVBEurope 23 Wrap-Up Bigger than broadcast?
MAM and Channel in a Box innovations analysis from NAB by specialist columnistRussell Grute: move from service providers to managed services
THIS YEAR’S highly tempting blend of converged technologies promised almost everything. Software ingenuity, mobile consumer electronics, telecoms’ IP networks, higher IT horsepower and specialist broadcast technology might all mean that anything is possible. And, at the widest range of cloudy prices ever. Three things caught my eye this year. Programme making to better support
multiscreen delivery is about to enter an exciting new era. Workgroup solutions for nonlinear production from vendors including: A-Frame, EVS, DVS, Grass Valley and Vizrt all showed maturity at NAB.
Second up is the wider use of IP,
which, when coupled with new network architectures and higher speeds is really going to change everything. Perhaps IP will be the key tipping point between broadcasters and telecoms as they try to partner, protect and expand their routes to market and revenue. However, it was the apparent rise and
rise of the service providers that really got me thinking at the show. Someone described the first wave of outsourcing over the last five years as ‘mess for less’. Where outsource providers built replacement facilities for broadcasters, which were often only a small improvement on their predecessors. Does new technology enable us to leap any further forward in 2013? Alongside this year’s technological mash-up I noticed that agile facilities companies and service providers are now innovatively combining new technology to enter and disrupt markets as never before. Service providers are rapidly evolving to become service innovators. Their forward thinking is now blending technologies in all new ways, performing their own integration (bypassing the SI’s too sometimes) and setting their own price range. Take Deluxe, Ericsson, Park Post and WRN (how did they get a Formula One car in to the Ghost Bar btw?) for example.
All have used their own value-engineering to develop unique propositions. In some cases service providers now
know how to integrate software, deploy converged technology and sell solutions better than broadcasters and manufactures themselves. Visiting Holland’s ParkPost to look at their Central Parq suite of applications to enhance Avid Interplay, I was left wondering how you could ever manage real world media and metadata without it. Deluxe’s Mediacloud has got everyone thinking ahead, while Ericsson is making its own video silicon to encode 4K 10-bit AVC in realtime. Do these organisations have the added
advantage of knowing where the real value-adds are? And will those technology vendors not effectively accessing, listening to and influencing service providers be perilously locked out? Missing out on this potential change of pace and, crucially, the market-reach (caveat venditor?) Despite the continuing instability in media
business models it’s still the innovators that drive us forward. Whether it’s the facilities companies, outsource providers or genuine managed services; it seems to me that this is the sector where many innovations will happen in the next cycle. New media consumption opportunities
to replace broadcast emerge every month. Increasingly lead by businesses that are beyond broadcast such as Amazon, iTunes and Netflix. It’s been a long time coming but suddenly it’s all much bigger than broadcasters.
STAR and Mario Awards from NAB
OUR USsister publication TV Technology announced the recipients for the coveted STAR and Mario Awards presented at the 2013 NAB Show. Now celebrating its 13th anniversary,
the STAR Awards (for Superior Technology Award Recipient) are designed to celebrate and showcase the preeminent technological innovations available to the media industry. A judging panel of broadcast industry experts reviewed a variety of products and services, examined the technical applications and their overall contribution to the industry, and then submitted their award nominees. Organised in 1993, the Mario Awards
were established to recognise products that represent significant technical breakthroughs — many of these products and services have gone on to significantly impact the future of audio and video technology. The awards are named after Mario Orazio, a pseudonym for a nameless engineer and a renowned technology columnist for TV Technology who pens ‘The Masked Engineer’ column.
The STAR Award Recipients are: l Adobe — Adobe Anywhere l AJA — ROI l Anton Bauer — FastCharger l QUAD with Wi-Fi Camera Battery Charger
l Ateme — Kyrion CM5000 l Avid — Media Composer 7 l Bitcentral — CORE:news l Blackmagic Design — Blackmagic Audio Monitor
l Broadcast Pix — Flint Live Production and Streaming System
l Canare — BGA-RxTx active BNC series
l Decimator Design — DMON-10S l Dejero Live + NuComm — CONNECT Live
l Digital Rapids — StreamZ Live 8000EX l Ensemble Designs — BrightEye NXT 430 Compact Router
l Evertz — 3080IPX integrated switching fabric
l For-A — FA-1010 l Grass Valley — GV Director
l Harris — Platinum IP3 router l Hive — Plasma Lighting l JVC — GY-HM650 dual codec camera l KinoFlo — Celeb 200 LED l K-Tek — Nautilus Microphone Suspension Mount
l Leader — LV5490 Multi Waveform Monitor
l Litepanels — Sola 12/Inca 12 l Masstech — Masstech Emerald for News l Matrox — Matrox Monarch HD l Miranda — Kaleido MX l NewTek — 3Play 4800 l Panasonic — AJ-PX5000G AVC Ultra P2 Camcorder
l RadioActive Designs — UV-1G l Roland Systems Group — VC-1 Series Video Converters
l Ross Video — Carbonite eXtreme l RTS — RTS ADAM OMNEO l Shure — VP83 and VP83F LensHopper Camera-Mount Microphones
l Snell — Luna router control panels l SpectraCal — CalMAN ColorChecker/C6 colorimeter
l TC Electronics — DB6 broadcast audio processor
l VariZoom — Stealthy l Vinten Radamec — Absolute Positioning System
l Wheatstone — Dimension Two l Wohler — WohlerCaption
The Mario Award Recipients are: l Blackmagic Design — Pocket Cinema Camera
l First Cut Pro — First Cut Pro Edit Workflow Collaboration
l Freefly Systems — MoVI M10 Camera stabilizer/gimbal
l Kessler Crane — Pocket Jib Traveler l Radiant Images — Novo Digital Cinema Camera
l Sony — Anycast Touch Production Switcher
l SSL — ADR (Automatic Dialogue Replacement)
l Tiffen — Listec PromPTZ Compact Prompter
l Vidpresso — Vidpresso Social Media for Broadcasters
l Vision Research — Phantom Flex 4K High Speed Cine Camera
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