Paul Lamond and Walker join forces for new games launch
Popular pre-school picture book We’re All Going On A Bear Hunt added to toy company’s portfolio by Samantha Loveday
published by Walker Books back in 1989.
WALKER LICENSING has secured a deal that will see Paul Lamond Games launch a range of products based on the best selling picture book, We’re All Going On A Bear Hunt. Launching next year,
products will include a jigsaw, card game and board game.
The classic story – written by former Children’s Laureate Michael Rosen, and illustrated by Helen Oxenbury – was first
Since then, the picture book has become an international bestseller, notching up sales of over 7.5 million copies worldwide.
We’re All Going On A Bear
Huntjoins other brands such as Guess How Much I Love You, Maisyand pre- school property Tilly and Friends, in the Walker Licensing portfolio. “This picture book has
proved its popularity year after year,” commented
Anna Hewitt, head of licensing at Walker Books UK. “The story captures all the adventure of a family day out and it is this spirit of play and family time that we want to recreate in the accompanying licensing programme. “Paul Lamond Games are
experts at bringing properties to life through games and puzzles, and we’re very excited to be working with them on this classic title.” Walker Licensing: 020 7793 0909
The Baby Show outlines plans for 2013 Events to take place at London’s ExCeL and Olympia, plus Birmingham NEC throughout the year by Samantha Loveday
HAVING ENJOYED a successful three-day run at London’s Earls Court in October, the organiser of The Baby Show is already planning its 2013 events. The tenth anniversary
show welcomed 21,615 visitors from October 26th- 28th, with over 300 brands exhibiting. Among the 14 features was a free Fisher- Price crèche, baby changing and Tommee Tippee feeding areas, plus complementary shop-and- drop and collect-by-car services. The British Red Cross First Aid challenge also launched at the show. Several celebrities also turned out including BBC News’Kate Silverton, TV presenter Jenni Falconer,
singer Michelle Heaton and Gavin & Staceyactress Joanna Page. Next stop for The Baby
Show is an appearance at London’s ExCeL from February 22nd-24th, followed by Birmingham NEC from May 17th-19th before returning to London’s Olympia on October 25th-27th. “We are excited about bringing The Baby Show home to its birthplace at Olympia, where we launched ten years ago,” said Nicole Muller, portfolio director for the event. “Olympia has received substantial investment in recent times and the venue reflects the quality that visitors and exhibitors expect from the UK’s market leading pregnancy
and parenting event brand. “Our new location will allow us to further
enhance our show
content and provide an improved event experience for both consumers and trade alike. We very much look forward to developing and implementing our new market strategy for 2013. Further details will be
available shortly on the numbers of toy companies which are exhibiting at The Baby Show. If you are interested in getting involved, contact Clarion Events on 020 7384 8173. www.thebabyshow.co.uk