SECTOR GUIDE: POCKET MONEY TOYS HASBRO
Hasbro is pushing its Transformers Bot Shots, Angry Birds Star Wars and Kre-o toys to retail. The Angry Birds Star
Wars toys include £1.99 Mystery Bags, which come with one figure. There is also the £9.99 Early Bird Package,
consisting of an R2-D2 Egg, Luke Skywalker Bird, Princess Leia Bird, Chewbacca Bird, two blocks and one lightsaber launcher. Transformers fans will
adore the £3.99 Bot Shots Singles Assortment. Each pack includes one
character such as Optimus Prime, Bumblebee, Starscream, Barricade or Sentinel Prime. The figures automatically convert when they crash. There are 24 to collect in this assortment, and 44 available altogether. Finally, the £1.99 Kre-o
Transformers Kreon Microchangers can be built and rebuilt into an alternative way. They boast two-in-one
capabilities for added value. In addition, Combiners sets are also available at £7.99 each, featuring four robots. 020 8722 7300
LEGO is back with a fresh batch of popular Minifigures in time for Christmas.
MATTEL
The eighth series of Minifigures have been inspired by movies, sports, history and everyday life. This latest collection includes: Actor, Pirate Captain, Conquistador, Evil Robot, Alien Villainess, Diver, Vampire Bat, Fairy, Football Player, Businessman, Downhill Skier, Red Cheer Leader, Santa, Lederhosen Guy, DJ and Cowgirl. Each pack includes one Minifigure, a stand, an instructions leaflet and is priced at £1.99. The customer never knows which Minifigure they’re going to get inside the sealed bag. LEGO Minifigures were the top selling toy in the UK last year (NPD 2011), and over four billion Minifigures have been produced over the past 30 years. 43 per cent of households in the UK with boys have bought Minifigures at least once. 01753 495000
Mattel’s WWE Rumblers are back. Each wrestling superstar features four points of articulation and a special ‘kung-fu’ grip to hold accessories or grapple with their opponents. Hot Wheels gets a souped-
up new look for 2012. Each cool 1:64 scale car will now come in Team Hot Wheels packaging. There’s big news from
Matchbox too, with the launch of the Big Rig Buddies
Mini range. The pocket-sized die-cast and plastic worker trucks feature real transformations. The 1:55 scale die-cast
Cars Change Ups make story- driven transformations, with expressions that change. There’s also the Toy Story Colour Splash Buddies range of two-inch buddy figures, which change from classic to crazy deco with warm and icy water.
01628 500 000
BRAINSTORM Brainstorm distributes the Slimy pocket money range of products, including Original Pots, Mega Elastic, Horror, Volcano, T-Rex Tooth and Ooops. These retail between £3.99 and £6.99.
www.toynews-online.biz FLAIR
Boys who love all things gross can’t get enough of Flair’s top playground collectable The Trash Pack – ‘The Gross Gang in Your Garbage’. Also known as ‘Trashies’, these squidgy collectable characters have emerged from the bottom of bins to become one of the hottest new collectables of 2012. The Trash Pack range will continue to grow in 2013. The release of Series 3 pre- Christmas this year will whet collectors’ appetites for things to come. These include the Junk Truck and Ultimate Fighting Trashies (UFT). Kids can collect Spin
Triqo is different coloured triangles and squares which cleverly connect together, piece-by-piece. It allows children to create three- dimensional shapes. Ark DIY says the
possibilities are endless, and Triqo inspires creativity in children aged five and older. Triqo is made in the Netherlands from strong and flexible material.
CARTAMUNDI
The most popular mobile game of the moment has teamed up with the greatest film saga of all time. Yes, it’s Angry Birds Star Wars.
And this deck of playing
cards from Cartamundi features all characters from the game. Children can use logic, skill and sheer brute force in fun-filled card games. How about slow-
motion Pairs, light speed Snap or the ultimate test of stealth in Go Fish? The deck is available in
four different, embossed limited edition tins. Each tin comes with a matching collectible, 3D lenticular bonus card. At only £4.99 each, Cartamundi says that Angry Birds card game is sure to fly off the shelves this festive season. 01268 511522
Packs of 10 Pieces retail
from £3.99. And new to the market is
Triqo-Deco, which kids can decorate after building a structure. Triqo-Deco comes in big and a small triangles and squares. Ark DIY says playing with
Triqo has never before been this much fun. +353 91 521857
info@arkdiyproducts.com
LEGO TRIQO/ARKDIY
Bin launchers and UFT Trashies before fighting in the arena. The last UFT still spinning wins.
Flair also has hit boys’ property Monsuno.
Kids can use the Monsuno
Core to spin out a powerful Monsuno character. Boys can battle against their friends with a whole collection of
Monsuno Cores and special game cards. Both ranges are supported
by marketing on TV and in print, along with regular PR campaigns that work closely with schools, in order to reach thousands of Trash Pack fans.
020 8643 0320
enquiries@flairplc.co.uk December/January 47
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