SECTOR GUIDE: POCKET MONEY TOYS Toys for a tenner
Low-priced products are continuing to fly off the shelves, with £32 million generated from UK retail sales this year from blind bag toys alone (NPD YTD September 2012). Dominic Sacco looks at the latest pocket money toys and potential playground crazes priced under £9.99
VIVID IMAGINATIONS TOMY MARBEL TOYS
Brand new for 2013 is the world of Micro Moshi. Each £2.99 Micro Mega Heads pack features a surprise Micro Moshling. Kids can build up their collection with the £4.99 Micro Collectables pack, which contains seven Micro Moshlings, two of which are hidden, and a secret code for free in-game Rox. Then there’s the £9.99 Case Faces, oversized Moshling heads that open to reveal storage area, plus one exclusive Micro Moshling. The figures can be taken
for a ride with the £19.99 Moshling Theme Park Play-
THE IN THING
Pocket money toy distribution specialist The In Thing is focusing on two brands: Predasaurs and Zombie Zitty. Predasaurs combine the
power of two of history’s most fearsome dinosaurs for the ultimate fighting machines. Priced from 99p to £8.99, the Predasaurs come complete with their own unique abilities and weapons. The range includes foil bags, collectors tins and play-sets. It is also supported by an interactive website. Zombie Zitty is a world that features unique zombies with
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set, featuring a rollercoaster.
Also in January 2013 comes the Series 5 Moshi Monsters Blind Bags (£1.99 each), boasting 16 all new characters. A £4.99 Collector Pack includes five Moshling figures and in- game codes. A Limited Edition £9.99 Rox Tin 2 launches in Easter. Vivid is also supplying
new Moshling Habitat play- sets (£9.99), Moshi Beads (£9.99), Yum Yum Kitchen products (£9.99), and the Ice-Scream Cone Chaos card game(£7.99). 01483 449944
Tomy’s Gacha range of pocket money toys continues to be a huge hit. Tomy says that the miniature toys and accessories are perfect for the playground, and feature hot licences. The expanded Gacha licensed collection includes Hello Kitty, Sonic the Hedgehog, Mario Kart, Super Mario Brothers, Zelda, Disney Princess, Cars, Toy Story, Winnie the Pooh, The Lion King, Phineas & Ferb, C-Animals and Harry Potter. 2013 will also welcome
new characters to the offering, from Disney IP such as Monsters University, Planes and Where’s my Water. Marvel will have Iron Man 3, Thor 2 and Littlest Pet Shop. Tomy Gacha is bringing the latest craze to the UK – JakZ. Already a ‘must- have’ hit in Asia, the little attachments connect to anything you can plug earphones into, such as phones or consoles. Tomy is launching a new
their own occupations. Linked closely with the Zombie Zitty online world, the toy range includes trading cards and bobble heads (pictured below).Prices range from 75p to £2.99. 020 8722 7300
packaging format, making the licence the main eye focus for consumers. Gacha will also adopt see- through blister packs instead of the traditional blind packaging. 020 8722 7300
Marbel Toys continues to grow from 2012 into 2013 with a great selection of brands and a bigger range of pocket money toys. Nanoblock has been a great success this year, having previously sold out – and it’s selling strongly today. Marbel says the tiny plastic building blocks are a top quality pocket money toy. The Nanoblock Mini collection features a variety of model animals and popular objects to build. You can make a Meerkcat, Koala, Duck,
ESDEVIUM GAMES
Esdevium Games says it’s viewed by many as a one- stop shop when it comes to playground crazes and pocket money toys in the UK.
It’s the exclusive supplier of the Pokémon Trading Card Game (TCG) in the UK. The seventh expansion in the Black & White TCG Series – Boundaries Crossed – has just launched. This set adds another 140 cards for players to collect, including four new Ace Spec cards. The Pokémon TCG brand is
backed up by regular TV advertising, a dedicated PR team and is also strongly supported by recently released video games and the Pokémon animated show, screened every day on CITV. Esdevium additionally
supply Topps collectibles, and has recently released Moshi Monsters Series 3 TCG,
Giraffe and even a Clownfish (£6.96 each). More objects and animals are available from the
Marbel Toys catalogue.
The Nanoblock Sites to See collection consists of a variety of world landmarks. If the kids save their money they’ll be in for a treat with Big Ben (£16.92), which has over 460 pieces. There’s also the more exotic Moai Statues (£15) and even the Taj Mahal
available. 0845 6000 286
Skylanders Giants Collector Cards and a brand new season of Match Attax. The company also acts as a supplier for Japanese card properties Yu Gi Oh and Cardfight Vanguard, and will continue to work with Tomy Gacha to supply its till point range. 01420 593593 sales@esdevium
games.com
www.toynews-online.biz
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