On the 12th day of Christmas, my true love gave to me… a quiz from specialist youth research agency Dubit, of course. Why not try your luck and play along for fun? If you’ve been reading ToyNews this year, you should find it a doddle. If you’ve been naughty and haven’t, the answers can be found on page 73
1. 2. 3.
WHICH OF THESE POP STARS WOULD KIDS MOST LIKE TO SEE TURNED INTO A DOLL?
a) Jessie J b) Cheryl Cole c) Tulisa d) Beyonce
ANGRY BIRDS IS THE MOST POPULAR MOBILE GAME WITH UNDER 13S (87 PER CENT HAVE PLAYED IT). BUT WHAT PERCENTAGE OF KIDS HAVE PLAYED CUT THE ROPE?
a) 28 per cent b) 50 per cent c) 10 per cent d) 60 per cent
2012 HAS BEEN A MASSIVE YEAR FOR SUPERHERO TOYS, BUT WHICH MEMBER OF THE AVENGERS IS MOST POPULAR WITH KIDS?
a) The Incredible Hulk b) Iron Man c) Captain America d) Thor
Picture credit: Wikipedia, Bidgee
4.
34 PER CENT OF KIDS SAID THEY WOULD PREFER A TOY IF IT CARRIED THE EURO 2012 LOGO, BUT HOW MANY WOULD PREFER A TOY WITH LONDON 2012 BRANDING?
a) 80 per cent b) 74 per cent c) 50 per cent d) 42 per cent
KIDS LOVE BOARD GAMES, BUT WHICH ONE IS THE MOST POPULAR, HAVING BEEN PLAYED BY 84 PER CENT OF UNDER-13S?
a) Connect Four b) Snakes and Ladders c) Hungry Hippos d) Guess Who
6. 7. 8.
CHILDREN CAN ALSO PLAY BOARD GAMES ONLINE AND ON MOBILE DEVICES. WHAT’S THE MOST POPULAR DIGITAL BOARD GAME?
a) Boggle b) Game of Life c) Chess d) Scrabble
WHAT TOY IS THIS NINE YEAR OLD BOY TALKING ABOUT: “I LIKE TO BE ABLE TO MAKE UP MY OWN CREATURES AND SUPER HEROES; I CAN BUILD DIFFERENT THINGS.”
a) Play Doh b) LEGO c) Minecraft d) Lolly sticks
83 PER CENT OF KIDS AGED SIX TO EIGHT WILL WRITE A LETTER TO SANTA THIS YEAR, BUT HOW MANY OF THEM WILL SEND IT BY EMAIL?
a) 11 per cent b) 22 per cent c) 33 per cent d) 44 per cent
9. 10. 11.
TOYS ARE ON THE CHRISTMAS LISTS OF 82 PER CENT OF KIDS AGED SIX TO EIGHT THIS YEAR. HOW MANY CHILDREN WILL ASK FOR A TRAIN SET?
a) Five per cent b) 50 per cent c) 95 per cent d) 200 per cent
PLACE THESE WEBSITES IN ORDER OF POPULARITY, IN TERMS OF THE HIGHEST NUMBER OF PARENTS WHO BUY TOYS FROM THEM…
a) eBay b) Argos c) Amazon d) Toys R Us
WHICH OF THESE MOBILE DEVICES IS A CHILD UNDER 13 YEARS OLD MOST LIKELY TO OWN?
a) iPad b) Android Phone c) iPod Touch d) iPhone
12.
WHICH TOYS ARE KIDS MOST LIKELY TO OWN OUT OF THE FOLLOWING DIGITAL PROPERTIES?
a) Angry Birds b) Club Penguin c) Where’s My Water? d) Moshi Monsters
Dubit is a specialist youth research agency and digital development studio. By utilising a deep understanding of young people’s motivations and behaviours, Dubit works with brand owners worldwide to create digital experiences that children love. Phone: 0113 394 7920Email: research@dubitlimited.com