SECTOR GUIDE: INDUSTRY SERVICES
RAINBOW PRODUCTIONS Rainbow Productions manufactures character costumes and also manages the personal appearances of 120 licensed children’s characters, at retail and leisure venues across the UK The mascot firm works
with brand owners, retailers and toy companies to provide added promotional support at retail. Rainbow also provides costume characters for live events, to
EVOLUTION PR
further advance the visibility of brands. When a brand is more established, the support service provided by Rainbow also includes generating royalty incomes for the owner, through actively selling personal appearances of the characters to third parties. It also works with brand owners to organise character tours at toy retailers, to support licensee listings. In addition to all of this,
Rainbow also manages appearances of licensed children’s characters at photo calls, during key events such as Toy Fair, Brand Licensing Europe and Dream Toys. 020 8254 5300 www.rainbow
productions.co.uk
BUREAU VERITAS CONSUMER PRODUCTS SERVICES UK
Quality assurance and compliance services provider, Bureau Veritas Consumer Products Services, helps the toy industry to meet the legislative requirements of the Toy Safety Directive and ensure that only safe products are placed onto the market. The firm provides a complete solution from product concept to store shelves. This includes
product testing, safety assessments, design evaluations, consultancy, product inspections, social audits and factory audits. These are aimed to help clients improve their supply chain, as well as checking that their toys meet the various necessary regulatory standards. Its solutions are designed to assist toy manufacturers, importers and distributors in minimising the risk of liability, costly product returns and brand damaging recalls. Bureau Veritas boasts toy laboratories in China, Hong Kong, India, Europe and the UK. 0845 459 6201 bvsales@uk.
bureauveritas.com
creating successful Twitter programmes for major brands that trended across the UK. On top of all of this, the company runs the much-lauded Christmas
Children’s sector specialist Evolution PR says it can offer affordable, effective and innovative strategies, and the chance for brands to engage with the desirable and socially active parent’s market.
VICI ENTERTAINMENT
Vici Entertainment is a brand and product marketing consultancy for the toy and games industries. Led by industry veteran
and ToyNewscontributor Steve Reece, the firm has helped a number of the biggest brands in the industry to grow.
KILOGRAMMEDIA
Licensing PR agency Kilogrammedia was founded in 2001. It specialises in meeting the communication needs – both trade and consumer – of all those connected with the licensing industry.
MI-COMMS PR Press releases are written
by dedicated writers (who are former professional journalists), as are the numerous features that the firm is tasked to produce, and into which clients’ messages are incorporated.
The firm has grown considerably since first being established, however it remains compact in terms of staffing in order to ensure a hands-on approach, as well as continuity and cost effectiveness for clients. Kilogrammedia also works with The Licensing Awards on its print, online and social networking PR activity, plus new international trade show Licensing@Russia. 01279 778919
hello@kilog.co.uk
The company offers brand insight and consultancy; consumer insight; product launch marketing planning; licensing services; mentoring; toy marketing training; and distribution set up for the UK, US, Europe and the world.
steve.reece@vici
entertainment.co.uk
The firm has been behind some of this year’s most popular brand launches including Binweevils and The Trash Pack. Evolution has also engaged with the mum’s market on Twitter,
in July event. This year was the most successful to date, with bookings for 2013 already taking place. 01327 701702
info@evolution-pr.co.uk
Mi-comms PR works with both retained and project- based clients across a range of media services. It says that its consumer,
corporate and digital communications strategies help clients to build their brands faster, and achieve PR results that help them stay at the top of their game.
54 December/January
It covers broadcast, media and entertainment; brand licensing; FMCG and retail; and lifestyle and parenting. Clients include V&S Entertainment, Mookie, Konami, JCB, Inspiration Works, University Games and Withit among others. Mi-comms also hosts the Mi-Christmas Open House
press preview event, turning a centrally located London townhouse into a home filled with products in their natural location. The Open House event this summer showed off a host of toys from JCB to The Hive. 01494 775250
kirsty.barr@mi-
comms.co.uk
www.toynews-online.biz
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