When Conservation is the Bottom Line F
or the Conservation Alliance (
conservationalliance.com), protecting the environment isn’t just good stewardship—it’s good business. The 185 member companies are retailers, manufacturers,
and others in the outdoor industry, all committed to safeguarding the land that forms the foundation for their success.
“Conservation Alliance mem-
bers understand that protected land is the infrastructure their businesses depend on,” says executive director John Sterling. “They understand that their customers need protected places to go to recreate.” The Alliance contributes
more than $1 million annually to select environmental nonprofits, and has built a vocal presence in Washington, D.C. Over the past four years, The Trust for Public Land has been a frequent partner in conserving key New England landscapes such as Vermont’s Brushwood Community Forest and New Hampshire’s Gardner Mountain. “The Conservation Alliance is proud to partner
with The Trust for Public Land,” says Sterling. “The organization does what it says it will do and has a strong track record.” Most recently the Alliance has put its weight behind the effort to establish Barre Town Forest
Mr. David Lenhardt Ms. Kathryn A. Lizik Mr. Alan Long Deb and Eric Love Ms. Claudia Lynn Ms. Deborah MacInnis Mr. Thomas R. MacMillan Ms. Penelope S. Marshall Dr. Paul Martin Mr. Jimmie Mathis Mr. Tim Maurice Mr. Raphael Mazor Mr. Joseph C. McClain Ms. Patricia McCleese Mr. George D. McDaniel Ms. Diana E. McFadden Ms. Allison McLean and Dr. Thomas Quickstad
60 ANNUAL REPORT 2012 60 LAND&PEOPLE Fall/Winter 2012 TYLER ROEMER
(see Land&People Spring/Summer 2012) on the site of a former granite quarry in Vermont. Public owner- ship of the land would be a boon to the local economy: businesses thrive on spending by visitors attracted to the woods’ extensive network of trails for mountain biking, hiking, and snowmobiling. Projects like community forests, which provide urban and suburban residents with easy access to open space, resonate with the Alliance’s mission. Will Manzer, CEO of Eastern Mountain Sports—a Pinnacle member of the Alliance— values The Trust for Public Land’s
research-driven focus on the practical payoffs of conservation. “The Trust for Public Land understands the economic benefits of aligning their conservation work with the recreational industry,” Manzer says. “They also understand the health benefits of pro- viding close-to-home opportunities for people to get outdoors.”
Ms. Eliza Ann McNamara Dr. Pataric R. McPoland Ms. Fran Mentch Ms. Laura Mercier Ms. Mary J. Mergenthal Ms. Marcia Mersky Mr. Kendrick W. Miller, Jr. Ms. Sarah Miller Mr. Skyler Miller Mr. Stuart Miller Ms. Maria Minicucci Mr. Christopher Minnes Mr. and Mrs. Geary S. Mizuno Mr. and Mrs. Ruel Mohnkern Mr. Christoper Moody Ms. Bonita Morgan Mr. and Mrs. David Motzenbecker Ms. Kristen R. Mower
Mr. Kevin C. Mulcahy Mr. Randy Murbach Mr. Seanan Murphy Mr. Zsolt Nagy Mr. Scott Nelson Ms. Catharine Norton Mr. Andrew J. Nuckols Mr. Charles Odell
Ms. Manisha Ojha and Mr. Chris Forrest Mr. Eric Olson
Martha Orrick, Ph.D Mr. Richard Owens Mr. and Mrs. Howard W. Page Mr. William Parks Mr. Douglas Parrish Susan and Robert Patterson Ms. Laura Perry Ms. Kimberly Pfeifer
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