. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness
He-Shi’s roots are in the professional market and will “always be a major part of the business.” - Hilary McMurray
the professional market and will always be a major part of the business,” says Hilary.
These five key principles and the quality of products themselves work towards keeping the brand as successful as it is today and keeping it as popular as it is on the market. “The genuine product quality has to be the main driver in He- Shi’s success,” comments Hilary.
This is what He-Shi also believe sets them apart from other tanning brands on the market. “He-Shi wins on many fronts,” says Hilary. “We know from experience that once someone tries He- Shi they’re often converts for life! And even when consumers try another brand, they more often than not come back to He-Shi.
“He-Shi just makes things simpler for the user, for instance, any product in the range will deliver the tan [your client is] seeking, regardless of skin tone. Simply apply additional layers after your first layer until you reach the depth of colour you need. There is no need to buy into several products of differing colour intensities to achieve the tan you want – one product does it all with He-Shi!”
As well as having a great product, Hilary also believes that the way in which they look after their customers can account for the success they have gathered along the way. “Customer service is a major part of where He-Shi gains its edge. We’re all passionate believers in
service and doing more than ‘we need to’ for our customers. From thorough product advice, order turnaround, friendliness and overall support – we’re constantly reviewing how we interact with our customers and what we can do better for them,” she says.
“By keeping our customers the centre of everything we do. Only by staying relevant to our customers’ needs can we continue the success of He-Shi.”
Whilst Hilary recognises that their great customer service and products are to thank for the success of He-Shi, she doesn’t fail to notice how the staff have contributed to the brand too. “We’re also very fortunate too with the unwavering determination of the team around it to achieve the goals we aspire to for He- Shi. Everyone is able to make a real contribution at He-Shi and we believe that has played a vital role in the brand’s development.”
So eight years on and it’s obvious that the founder and staff at He-Shi are proud of the brand today and the success and
2011 – The brand expands even further and new staff are appointed for an international expansion. Dark Foaming Mousse is launched and Harvey Nichols also opens a dedicated He-Shi salon room. He-Shi wins their second Image magazine Beauty Award and a Glamour magazine survey reveals that 95% of readers would recommend He-Shi to a friend (Glamour/He-Shi product test/76 readers).
2012 – The brand sees the launch of their new website and their Limited Edition Luminous Shimmer. They also win their third Image magazine Beauty Award.
2013 – More from the home grown Irish brand to come so watch this space!
accolades it has received, but did Hilary always imagine that the brand could be so successful? “Yes! As soon as we developed the range and got our first feedback from salons and consumers, we knew we were onto something good! Our job is now to keep reminding salons and consumers of He-Shi and share the benefits of the range in new markets.”
The future is tanned
It doesn’t end there for He-Shi; Hilary believes that the brand is a long-term and on-going project, with a bright future ahead! So what’s next for He-Shi? “New markets are obviously an avenue for us but as for other developments, ‘Like’ us on Facebook and follow us on Twitter (@HeShiTanning) to be the first to know!,” says Hilary.
Formore information, contact Euro Products on +44 (0) 845 301 2107 or visit
www.euro-products.co.uk.
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