Beauty - LuxuryNaturalNailManicures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Little Luxuries
With this in mind, every salon should have a luxury natural nail manicure on their treatment menu and every member of staff should be up-selling when a client books their nail treatment, whether it be a polish or a standard manicure.
Manicures in Spas and salons are big business and with a low treatment cost and good retailing opportunity they are a very effective way of increasing your business and turnover. Don’t be frightened to try and encourage clients to upgrade their treatments; people might have tightened their purse strings, but the beauty industry is still one that’s going strong, with clients looking to treat themselves to a little extravagance to make up for the cutting back they’re doing elsewhere.
According to research by Mintel, consumers are still prepared to pay extra for small luxuries. “The recession has encouraged a cost conscious attitude to everyday beauty lines, with consumers looking for value and offers where they can,” says Hilary Monk, Senior Retail Analyst at Mintel. “However, at the same time, as consumers actively manage their budgets they have developed a ‘skimp and splash’ pattern of shopping behaviours whereby they look for affordable treats to supplement their economising attitudes.” Price your luxury manicure treatments just right and they could be the affordable treat that clients are splashing out on.
Clients often turn their attention to the parts of the body that can be seen and a manicure offers instant gratification for the client. But if you could see instant results and feel pampered too, it’s likely to be an appealing treatment for them.
Adding the luxury
When it comes to performing a luxury manicure, it’s important that you can identify how your clients’ hands and nails should be treated and that you are using the right products in order to do this. So first thing first, take a look at your client’s nails and decide what type of nail they have, then choose the products to suit
62
their nail type. Then you can begin to think about the luxuries you will add to the treatment – results combined with pampering are what we’re looking for.
Added luxury and pampering could include a hand and arm massage using a luxurious moisturiser or oil. Let your client smell the moisturisers or oils you have available so that they can choose one they know they will like. You can also make use of heated mitts too, letting your client make the most of the time to sit back and enjoy the warmth.
Paraffin wax treatments can also add a little extra luxury to any manicure service. Paraffin wax has a very high heat capacity, meaning it is able to absorb and retain a great amount of heat. A paraffin wax treatment takes advantage of paraffin’s heat-retaining capacity in a simple process called heat transfer.
The heat that goes into melting the paraffin comes out when it solidifies into a comforting paraffin coating, thus transferring the heat from the paraffin to open pores and increase circulation, leaving skin softened and more radiant.
Not only are paraffin wax treatments beneficial to the skin, they also add to the luxury of the manicure treatment too. The heat evokes a feeling of comfort as it surrounds the skin, ideal for a little pampering.
Of course shaping and filing the nails goes without saying, as well as cuticle work too, but you could then finish off the treatment with a polish in your client’s chosen colour. This may seem like something obvious to you, but to your clients, walking out of the salon with perfectly polished fingernails is a real treat! Alternatively, take this opportunity to introduce your clients to gel polish; it might be something they haven’t seen before and in the future may book an appointment for it.
Selling-up
A lot of therapists will say that add-on sales is a part of their job that they don’t particularly enjoy, but when it comes to hand care, it’s one of the easiest areas to sell in, especially after the client has just had a luxury hand treatment - they should want to keep up the results at home.
You shouldn’t believe that you can’t sell or that you are no good at sales. As nail techs, you’re generally passionate about
Identifying nail types
Because all nails are not alike, Jessica® was founded on identifying the different nail types and looking at how to treat them. Being able to identify the nail type will often guide you in the right way to treat your clients’ nails.
• Dry Lack moisture and have ridges, spots and a powdery finish.
• Brittle Hard, inflexible and may be curved and shatter and break high on the nail.
• After Acrylic Thin, weak nails lacking in lustre that often will not grow.
• Normal Pink, strong and smooth.
•Weak Soft, weak and lifeless nails that just won’t grow.
• Break easily Thin, fragile and prone to splitting and breaking.
• Ridges The surface is often unsightly, unsmooth and shows ripples.
Jessica®, available from French Cosmetics, offer prescriptive natural nail treatments to treat each individual nail type.
what you do and that’s your greatest tool. Show you’re passionate and that you know what you’re talking about and that should sell itself.
Offer hand creams, nail files, buffers, cuticle oils, nail polishes, topcoats and basecoats in your retail area, especially on the reception desk, where an impulse purchase is likely to be made during payment for treatment.
Don’t fall into the trap of leaving sales until the last minute either, during the treatment talk to your client about their hands and nails, offer them advice and recommend products that could work at home for them.
Turn the page to see a selection of products ideal for a luxury manicure treatment…
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76