NiNews The first Nursery Industry Awards a huge success!
Nearly 200 members of the industry attended the Nursery Industry Awards on Friday 26th October to celebrate award winning products, people, retailers and services. There was a great atmosphere in the room as we waited to hear who had won in each category, following a voting process in which over 2000 individuals had their say.
The Results!
Best Independent Retailer (Sponsored by Tippitoes) Winner - Winstanleys Pramworld Highly Commended - The Nappy Lady Best Online Retailer (Sponsored by Nursery Industry Magazine) Winner - Kiddicare Highly Commended - Winstanleys Pramworld Best Multiple Retailer (Sponsored by The Baby Show, Olympia 2013) Winner - Babies r Us
Highly Commended - Mothercare UK Best New Retailer (Sponsored by Nursery Industry Magazine) Winner - Huggle
Highly Commended - bonnieboo baby Best Sales Representative (Sponsored by Nursery Industry Magazine) Winner - Charlotte Stanley of Cheeky Rascals Highly Commended - Dom Goodwin for Britax Best Marketing Campaign (Sponsored by Nursery Online) Winner - BT & Mothercare (joint campaign) Highly Commended - Cuddledry Best E-tailer / Use of technology `(Sponsored by The Baby Show Birmingham 2013) Winner - Kiddicare
Highly Commended - Pushchair Trader Best Wheeled Goods Brand (Sponsored by Nursery Industry Magazine) Winner - Maclaren
Highly Commended - Baby Jogger Best Car Seat Brand (Sponsored by Bubblebum) Winner - Britax
Highly Commended - BeSafe Best Sleeptime Brand (Sponsored by Nursery Industry Magazine) Winner - The Gro company Highly Commended - SnoozeShade Best Feeding Brand (Sponsored by Nursery Industry Magazine) Winner - Milton Babycare Highly Commended - Joie UK
Best Changing Brand (Sponsored by Nursery Industry Magazine) Winner - Bambino Mio
Highly Commended - Ruby and Ginger Best Safety Brand (Sponsored by Nursery Industry Magazine) Winner - Britax
Highly Commended - Splash About Best Nursery Design Brand (Sponsored by Nursery Industry Magazine) Winner - Stokke
Highly Commended - By Carla Best Play Brand (Sponsored by Nursery Industry Magazine) Winner - Smart Trike Highly Commended - Tippitoes Best Organic Brand (Sponsored by Nursery Industry Magazine) Winner - Nature's Purest Highly Commended - Piccalilly Best Travel Brand (Sponsored by Nursery Industry Magazine) Winner - Trunki by Magmatic Highly Commended - LittleLife Best Wholesaler (Sponsored by Nursery Industry Magazine) Winner - Baby Brands Direct Highly Commended - Babyprice Best Distributor (Sponsored by Nursery Industry Magazine) Winner - Hippychick
Highly Commended - Cheeky Rascals Most Innovative Product (Sponsored by The Baby Show ExCeL 2013) Winner - My Carry Potty Highly Commended - Vital innovations - vital baby nurture breast-like feeding bottles
Personality of the Year (Sponsored by Nursery Industry Magazine) Winner - Cara Sayer of SnoozeShade Highly Commended - Paul Walters of Tippitoes Nursery Brand of the Year (Sponsored by Joie UK) Winner - Stokke
Highly Commended - Hippychick
Find out what the Industry had to say about this fabulous new event in our dedicated Nursery Industry Awards supplement in the centre of this issue, with comments from the winners!
JPMA Innovation Award for Safety First BoostApak
Dorel Juvenile Group launched the Safety First BoostApak at the ABC show in Louisville last month, and were overjoyed when it received a prestigious JPMA (Juvenile Product Manufacturers Association) award. Internationally recognized, the JPMA Innovation Awards highlight the most exciting and innovative new products in the juvenile marketplace today. Entries are evaluated by a selection committee of trade media representatives and industry retail buyers, and judged on their innovation, marketability, trend-setting potential, appeal and usefulness. Dave Taylor, CEO of Dorel commented: “We are honoured that the JPMA has recognised our products for their trusted and industry leading innovation in
the parenting space, Dorel continues to strive to develop quality products to address the everyday needs of parents and to ensure the safety of children.” Rob Law, Trunki MD added: “It’s great to see Trunki BoostApak being as well received in the US as it has been in the UK and continuing it’s award- winning streak!”
www.dorel.com Cheeky Rascals launches new
www.Buggyboard.info
Cheeky Rascals is launching a revamped user friendly website for BuggyBoard to make it easier for retailers and consumers to check how the Buggyboard Maxi and Mini fits. The new
www.Buggyboard.info can be searched by pushchair manufacturer and model to find specific instructions that provide the optimum fit for all pushchair brands. In other news, after an eighteen month battle with eBay, the online auction site has agreed to create a new product category for ‘stroller boards’. Previously, eBay has allowed sellers to use ‘Buggyboards’ to advertise products that are not manufactured by BuggyBoard, which had caused confusion and post-sales issues for customers, retailers and Cheeky Rascals, distributer of the BuggyBoard. “This is a really significant step for BuggyBoard. It has taken a lot of negotiating with the mighty eBay but we are really pleased to have come to a suitable agreement,” said Sarah Denyer, Marketing Manager, Cheeky Rascals. “When people decide to buy BuggyBoard, they are buying more than a product; they are purchasing a brand promise and that promise is meant to deliver a
robust, high quality, safe ride-on for kids with excellent after sales support. In recent years we have had to take steps to protect the BuggyBoard brand and, in a nutshell, if it doesn’t say BuggyBoard on the product then it’s not a BuggyBoard. “ Cheeky Rascals feels strongly that it is in the interest of retailers - and their customers - that it is made clear that any other ride-on platforms available cannot be sold as BuggyBoards.
www.cheekyrascals.co.uk
4 • NURSERY INDUSTRY • NOVEMBER 2012 •
www.nursery-industry.co.uk
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