Focus on world markets
have to take it one country at a time and it looks set for Las Vegas next year.” Representatives from ABC, USA are looking to have a presence at Harrogate Nursery Fair in March 2013 which may potentially include a small US Pavilion. CBME Shanghai have also expressed an interest in attending so British companies will have the opportunity to gain more information at the show. Robert Anslow and BPA chairman Luke Burns also met with the Juvenile Products Manufacturers Association (JPMA) and plan to work closely with its US counterpart in the future. It was interesting to learn that the US is experiencing a similar commerce situation to the UK with a downturn in the economy hitting independent retailers hard. Future meetings are planned with a view to exploring initiatives to benefit trade in both the US and UK. Another topic discussed was the a greater harmonisation of safety standards which would incorporate discussions with the European Nursery Products Confederation (ENPC) and also discussions on recalls from the Consumer Products Safety Commission (CPSC) and RAPEX.
A BPA delegation travelled to Louisville, Kentucky, USA in October to explore the country’s only nursery trade show – ABC Kids Expo.
Now in its 10th year, ABC has almost 850 exhibitors and more than 12,000 total attendees. With a return to Las Vegas next year, the 2013 show looks set for even further growth and the BPA is definitely considering a UK Pavilion, presenting new business opportunities for its members. Robert Anslow, BPA Managing Director, comments: “We would like to thank the ABC organisers for their fantastic hospitality. The entire BPA team was impressed with the size and scale of the show and can certainly see the benefits of staging a UK Pavilion at ABC next year.” According to feedback from members, expanding into international markets is certainly the way forward for the BPA and whilst in the USA, the team took the opportunity to meet with organisers from baby trade shows in India and China. Both of these markets should not be underestimated and the trends and statistics presented showed the incredible extent of opportunities for companies entering these markets.
For example, even with its ‘one child policy’ the population of 0-12 year olds in China exceeded 200 million by the end of 2011 and 15 million new- borns are being added to this figure each year. In fact, the beneficial impact of this policy equates to a far higher spend per single birth due to the focus of attention onto that individual child and the combined purchasing power of six adults including parents, grandparents and great grandparents; with just one child to invest in, families are trending towards higher end products and a ‘money is no object’ attitude. Retail sales for baby and children’s products in general reached $180 billion among which 0-3 years products generated $45 billion in revenue with an annual growth rate of 15%. By 2015, the market size for 0-3 years is expected to exceed $83 billion; and with the Chinese consumer trend for British branded products, it is certainly a factor for UK baby products companies to consider. Children, Baby, Maternity Expo (CBME) is in its 13th year and takes place in Shanghai from 17th to 19th July 2013 promising 138,000 square metres of exhibition space housed in 12 halls, 1400 exhibitors covering 2100 brands and an estimated 60,000 visitors – and is certainly on the BPA’s agenda for a visit next year. With the Indian baby products market displaying similar trends to China, another show to watch is the new CBME India which launches at the Bombay Exhibition Center in Mumbai from 11 April to 13th April 2013. Robert continues: “Organising just one UK Pavilion at Kind und Jugend in Cologne is hugely time-consuming for the BPA team, so whilst we have aspirations of taking members into all of these new territories, logistically we
10 • NURSERY INDUSTRY • NOVEMBER 2012 •
www.nursery-industry.co.uk
Business in Europe The first study of the ENPC was presented in September giving an insight into the European nursery market and aiming to quantify the childcare products sector in five major EU countries.
The study shows that this market equated to €2.8 billion in 2011
corresponding to wheeled equipment, car seats and feeding products. Per country this represents €768 million in France, €707 million in the UK, €539 million in Germany, €444 million in Italy and €351 million in Spain. The study identified a strong link between public spending on family benefits per average number of children born in the families. There is also a strong link between the Gross Domestic Product (GDP) per capita and the annual spending per child in Europe in four of the five countries. Also, new parents are increasingly older meaning higher spending power, with the average age of a first time mother at 30 years for the UK, Germany, Italy and Spain in 2009 and around 28 years in France. Online sales of baby products are also increasing, representing 15 per cent
of purchases in the UK and 13 per cent in France. Spain, Italy and Germany have much lower levels of online purchases at six per cent, five per cent and three per cent respectively.
New members The BPA would like to welcome the following new member: Acosy Bumpers Ltd of Reading Tel: 07720 637342 Email:
Victoria@acosybumpers.co.uk Website:
www.acosybumpers.co.uk Contact: Victoria Morgan
A small business providing ‘cot safe’ foam bed products for babies, toddlers and older children including bed bumpers which sit under the sheet. The company also supplies small wedges to lay under a mattress to gently elevate the head to assist with breathing during periods of coughs, colds, asthma and reflux.
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