Ni Feeding What's the difference?
Whilst most parents-to-be will research thoroughly before going shopping and ask close friends and family for advice, retailers must help to differentiate between products in store to enable them to make the right choice.
Those who are planning to breastfeed may not think they really need anything at all. However, there are a number of items, in addition to breast pads and nursing bras that make breastfeeding more comfortable. There to soothe engorged breasts, gel breast packs are designed to be placed inside the bra, and can be cooled or warmed depending on the mother’s needs. Breast shells, nipple protectors, creams and sprays will complete the range in a dedicated section of the store.
Not all mothers are able to breast feed all of the time – it may be that she is going out for a few hours, is returning to work or just needs a full night’s sleep now and again! A breast pump, either manual or electric, will allow mum to do just that. The first thing for retailers to establish is the mother’s needs and how much expressed milk is required. If she is planning to return to work, the pump will no doubt be used daily – efficiency is therefore a must and retailers should recommend an electric. For more occasional use, however, a manual pump is fine. Retailers should also find out whether a pump is needed for medical reasons says one leading manufacturer, for example, if the mother has had a premature baby or is feeding multiple infants. In these circumstances she should be advised to use a 2 phase double pump or a hospital grade pump.
Having opted for a breast pump, the customer will no doubt want to know more about other products related to its use. In terms of milk
storage, recommend bottles, ice cube trays or specialist bags. Helping to ensure a better latch for baby,
most breast feeding pillows are designed to fit around the mother’s waist to support her back, while others fit the lap, or support the back instead. Bottle feeding mothers will benefit from their use too – keeping her and baby comfortably seated while feeding. Many new mothers are anxious about breast feeding in public, which is why a good selection of stylish scarves is essential. They offer all the necessary support and come in a range of styles and colours, with some even worn as fashion scarves throughout the day. Mothers who are bottle feeding will need no fewer than six bottles, though as many as 12 is useful. The smaller 150ml bottles are recommended for the first few weeks as baby may only be drinking small amounts. Wide necked bottles are most popular because they are easier to fill and clean, though standard neck bottles are fine to use too. Most teats are made in silicone nowadays as they tend to keep their clarity; latex teats do not last as long under the effects of constant sterilization and must be replaced more regularly.
A sterilizer is a must for every mum and they either come with bottles, or go on to influence the shape, size and brand of bottle used. Other accessories include insulated bottle bags which help to adhere
to the recommendations to make up only one feed at a time, and milk powder dispensers. Also not to be forgotten, are bibs! Parents at the weaning stage will need spoons, food pots and a non spill cup that is easy to drink from. Food preparation products, such as blenders and food processors, for use with fresh fruit and vegetables, are also a must for good nutrition.
Ameda’s 60 years of experience is rewarded
After nearly 60 years of trading Ameda’s passion & quality of products continues to be recognised; with the Ameda Lactaline Double Electric Breastpump recently being shortlisted for the Mother & Baby and Practical Parenting Magazine Awards 2012/13. The secret to the success of the Ameda Lactaline Double Electric Breastpump is due to its two CustomControl™ dials, speed and suction, which allows each mother to tailor the pump’s performance to
Philips AVENT Comfort breast pump
Comfortable positioning is crucial in helping mums express milk more easily. The Philips AVENT Comfort breast pump is the only pump that allows mums to express in a more relaxing, reclined position, preventing backache caused by leaning forward through its ergonomic design. The Comfort breast pump features an innovative, active massage cushion which feels warm and natural on the breast. Its soft silicone petals gently massage the breast to stimulate the let-down reflex, encouraging milk flow and supply. Each feature of the Comfort breast pump is designed to encourage mum to
breastfeed for longer whilst making the whole experience more pleasurable. For example, the uniquely shaped handle and gentle fingertip control found in the Philips AVENT Comfort manual breast pump prevents hands getting tired and can be held closer to the body for a more natural hand and arm position. Whilst the Philips AVENT Comfort electric breast pump features a quiet motor with a pleasant sound pattern that helps make it easier to relax and express.
Web:
www.philips.co.uk/avent
her own personal needs. From new mothers looking
for help with engorgement or simply increasing their milk supply, the chance of a new mother breastfeeding effectively and comfortably is increased with Ameda CustomControl™,CustomFit™ and Airlock Protection™; CustomControlTM Vacuum and cycles can be adjusted to the mother’s personal preference, offering optimal results every time - increasing milk supply and reducing pumping time. CustomFitTM 7 funnel sizes are provided to ensure optimal convenience when breastfeeding - giving new mothers greater comfort and better milk flow. Airlock ProtectionTM
The anti-viral barrier keeps the breastpump and breast milk clean and free from bacteria and viruses – allowing mothers to feel optimal peace of mind. These unique features have been developed for over 60 years, ensuring that every mother and baby can use the Ameda Lactaline Personal Double Electric Breastpump with confidence knowing that their personal pump will guarantee them; customisation, comfort and convenience.
Ameda. Mum Inspired. Hospital Trusted. Tel: 0845 009 1789 Web:
www.ameda.co.uk
www.nursery-industry.co.uk • NOVEMBER 2012 • NURSERY INDUSTRY • 23
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