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Ni Contents Ni Contents Welcome


It’s been a hectic few weeks here at Nursery Industry. The Awards were a real success, nearly 200 industry professionals were there to to toast the achievements of their friends and colleagues in what was described as a well-organised, credible and ethical ceremony. Congratulations to the Winners who all campaigned brilliantly for votes in the run-up to the event. A big well done to our Highly Commended’s and Finalists too. I am sure the increased marketing activity that the awards encouraged will pay dividends for all the brands that took part in the process. Feedback to the awards has been excellent. All who attended commented on the professionalism of the


Nursery Industryis the Nursery Trade’s exclusive monthly UK publication. It is a controlled publication distributed to decision makers in the Nursery industry. Nursery Industry has been specially created to meet the needs of its readers.


Subscription rates UK: £39.00 Overseas: £75.00 ISSN 0967-4535


The publishers cannot accept any responsibility for discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


Average Net Circulation: 3500, 1 July 2010 - 30 June 2011 Audited by


Becci Knowles Editor


Awards and how they were completely different to anything that currently exists in the sector. Datateam Business Media has already started putting plans in place for The Nursery Industry Awards 2013 and is delighted that the wider industry has backed the concept and would like to see the Awards grow and prosper, to the benefit of the trade. We have published a round-up of the event in the centre of this issue - with comments from our Sponsors and Winners.


Of course the evening of celebrations followed a busy day at The Baby Show, which included dedicated trade elements - turn to page 6 to find out more.


Also this month, we bring you the latest news (p4); Ni Legal (p11); talk to Suncrest Trading in Ni Voice (p12); Bonnieboo Baby in Retail Spotlight (p13); and in Ni Viewpoints Gerad Barclay, Managing Director of EDPA, new owner of Oliver's Babycare and Mark Grondin, SVP of Marketing, at Shopatron. This in addition to Highchairs (p16), Potties & Toilet Training (p18); Sleep Solutions (p20) and Feeding (p23).


Contents 4. Ni News


Stay informed with what is going on in the industry 6. Trade elements at The Baby Show


a success for organisers The 10th anniversary event of The Baby Show took place at Earls Court, London, from 26-28th October, featuring 1000s of products for new and expectant parents, babies and toddlers from over 300 brands. Friday 26th October included dedicated trade elements designed to accommodate the many buyers, distributors and retailers who attend The Baby Show every year.


Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY


Tel: 01622 687031 Fax: 01622 757646


www.nursery-industry.co.uk Editor: bknowles@datateam.co.uk


Becci Knowles 01622 699140


Publishing Director: Paul Ryder


Advertisement Manager: Charlotte Morgan 01622 699149


Handbook & Buyers Guide: Sam Baughan 01622 699162


sbaughan@datateam.co.uk


Art Editor: Kirsty Hood


01622 699186 khood@datateam.co.uk


Production Manager: Claire Noe


01622 699164 cnoe@datateam.co.uk


8. Baby Brands Direct


11. Ni Legal 'The empire tries to strike back' - an interesting case study from Nicholas Worsnop


12. Ni Voice A stroke of design genius - We visit Suncrest Trading to find out what's new


13. Retail Spotlight Highly Commended in the Nursery Industry Awards! We talk to Victoria Page of BonnieBoo Baby


14. Ni Viewpoints


We talk to Gerad Barclay, Managing Director of EDPA, new owner of Oliver's Babycare and Mark Grondin, SVP of Marketing, at Shopatron.


16. Highchairs Including little ones in the chatter at tea time


18. Potties and Toilet Training When is the right time to start potty training


20. Sleep Solutions Before sleep becomes a problem...


23. Feeding What's the difference?


www.nursery-industry.co.uk • NOVEMBER 2012 • NURSERY INDUSTRY • 3 20


This year, the first Nursery Industry awards were launched by one of the largest independently owned publishers in the UK, Datateam Business Media. Designed to celebrate the nursery world, the event took place on the evening of Friday 26th October at the 5* Royal Garden Hotel, Kensington.


Run by the industry for the industry, find out what our supporters and winners had to say in this Awards special.


16


Becci


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