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COMPETITIVE LANDSCAPE


Speaking at a recent American


Chamber of Commerce Ireland event, SuzanneRosselet-McCauley, research fellow at IMD and co-author of the IMD World Competitiveness Yearbook, said she believes this year represented the start of an upward movement for Ireland’s competitiveness ranking. She defines sustainable competitiveness as the “ability of a nation to sustain na- tional competitive advantages and to achieve greater prosperity for its population”. “The good news for Ireland is that it


enjoyed decades of rising prosperity. From the mid-1990s until 2007 the economy grew faster than any other western European economy and it had the second richest population in the EU,” she said. “In 2000 it was fifth out of 59 in the


IMD rankings and by 2001 it was con- sidered themost open and global econ- omy in the world. It enjoyed booming exports, high inward investment and nearly full employment. It became an important location for multinational investment, most of which was Amer- ican. This has made a significant con- tribution to Ireland’s economic and social development andwill play a sub- stantialroleinitsfuturecompetitiveness.” After 2001, Ireland’s ranking in the


‘Ireland is an attractive environment for foreign direct investment in terms of its knowledge-based resources’


IMD report fell year after year to the low of 24 in 2011. Rosselet-McCauley continued: “As prices and wages con- tinued to climb, Ireland’s competitiveness started to erode. A sense of invulnerability took hold as households built up debt and boomturned to bust. The question everyone is asking now is what needs to be done to recuperate Ireland’s lost competi- tiveness?” This will not just be about lowering the cost of doing busi-


ness, she said, but rather strengthening the foundations for long-termgrowth and competitiveness. “Given that Ireland possesses most of the prerequisites


needed and has a strong track record I have good expectations for the country. It remains a choice and privileged investment location for foreign affiliates,more so than any other crisis-hit country or European economy.”


SIX SUCCESS FACTORS Rosselet-McCauley has come up with six key success factors which she believes simplify themodel for sustainable competi- tiveness for Ireland:macroeconomic stability; openness; insti- tutions and legal framework; culture and values; infrastructure


28 INNOVATION IRELAND REVIEW Issue 4 Spring/Summer 2012


(basic, financial and social); and technology and innovation. “Ireland is successful in terms of three of these with its


strong reputation for being a pro-business economywith a good institutional framework, entrepreneurial culture and strong value system,” she said. “It is a solid platform from which to build.More needs to be


done to improve macroeconomic stability and infrastructure and I would have a slight question mark over technology and innovation.” Rosselet-McCauley’s research has found that technology and


innovation are the tipping points that move nations forward and provide the means for companies to move up the value chain by boosting their productivity. “Ireland is an attractive environment for foreign direct in-


vestment in terms of its knowledge-based resources.However, it could still boost its potential by strengthening linkages be- tween foreign affiliates and indigenous companies in terms of knowledge transfer, skills and training and international best practice.” She sees a bottleneck also in the area of infrastructure.


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