This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
TECHNOLOGY Technology Tools


Be on the lookout for these technology tools to become available and to grow in popularity in 2013:


› Phablets — An amalgamation of smartphone and tablet, which serves as a communication and Internet device, available at a lower cost than a tablet and offering a larger screen than a smartphone. › Holographic display and infared keyboards — Which should help smart- phone users type and interact with a much larger keyboard. › Near-field communications (NFC) — Now included in the iPhone 5, NFC technology allows commercial transac- tions to be done wirelessly through mobile devices without the need for data cards. The phone can be paired (placed next to another phone) or can tap products in order to transfer files, read product information, and finalize financial transactions. (See this month’s Working Smarter column on p. 36.) › Voice assistants — Siri was just the beginning. It is expected that future incarnations will be better at


interpreting human commands, able to provide map-related answers, and recall user contacts. › Sixth Sense technology — Ability to use gestures to manipulate all sorts of daily activities, read information from the Internet, and project information on any wall. › Wearable computing — A revamped iPod Nano, the Pebble watch project, and other similar tools will enable people to check their watch or a necklace regularly for messages from their friends instead of checking their smartphones. › Cloud computing — Trillions of dol- lars of IT spending are moving from data centers and software licenses to cloud services. Soon you’ll be able to read about companies with 10,000 employees who don’t have dedicated data centers.


SOURCES: convn.org/phablets and convn.org/forbes-tech


EMAIL, VIDEO, AND APPS


› The use of email declined last year for all age groups from 12- to 54-year-olds, with an increase only evident for the 55–64 and 65-plus age groups. › Video as a communica- tion tool will become the standard, supported strongly by social channels. Mobile networks will be equipped to handle video calls, and Cisco claims that every endpoint they sell will be video-enabled by the end of 2013 — and that 85 percent of all Internet traffic in 2015 will be video. This means we will see an increase in video events and video collateral, and a more collaborative workforce. › There are nearly 500,000 apps to download and more than 10,000 new ones sub- mitted every month, not including Android or any other platforms.


SOURCE: garethcase.wordpress .com


Smartphones and Tablets


‘THE NEW MULTI-SCREEN WORLD’ Consumers are often switching between multiple screens during the day, with smartphones leading as a starting point for online activities, according to Google’s recent study “The New Multi-Screen World: Understand- ing Cross-Platform Consuming Behav- ior.” Among the findings: › Of the 66 percent of smartphone users who first accessed social media on their devices, 58 percent continued the experience on a laptop and 8 percent


moved to a tablet for the same purpose. › Sixty-five percent of consumers begin a search on a smartphone, with 60 percent of users transitioning the task to a desktop and 4 percent moving to a tablet. › Other top online activities that begin on a smartphone include searching the web, shopping, managing finances, and watching an online video.


SOURCE: mobilemarketer.com


PCMA.ORG


NOVEMBER 2012 PCMA CONVENE


65


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140