Technology’s Influence “One of the most important exhibition industry elements that event organizers should have on their radar screen for 2013 is the impact and influence of technology at meetings, exhibitions, and events. Technology continues to positively augment the total experience that an attendee has. This includes prior to, during, and after their attendance. For those who are not able to attend in person, technology enables them to experience important elements of programs that help to encourage future participation at in-person/live activities.”
David DuBois, CMP, CAE, CTA, President, International Association of Exhibitions and Events
North American Bookings
Meetings and events spending continues to grow in North America, with an average 4.8-percent increase expected in cost per attendee per day, along with an average 6-percent increase in group size. Booking windows have increased 5 percent, as organizations feel more confident about the future; given this, advance bookings for 2013 are already strong.
1. Radiological Society of North America: 59,097 2. Greater New York Dental Meeting: 53,789 3. FIME Show: 52,723 4. American Society of Clinical Oncology — Annual Meeting: 31,800 5. Society for Neuroscience: 31,500 6. American Academy of Orthopaedic Surgeons: 31,456 7. HIMSS: Healthcare Information & Management Systems Society: 31,293 8. Chicago Dental Society: 30,575 9. Massachusetts Dental Society — Yankee Dental Congress: 27,685 10. California Dental Association — Anaheim: 27,410
SOURCE: Healthcare Convention & Exhibitors Association (HCEA), hcea.org
Las Vegas Washington, D.C. Orlando San Diego Chicago San Francisco New Orleans Boston San Antonio Scottsdale Atlanta Denver / Miami (tie) Baltimore / Phoenix (tie) Minneapolis New York / Philadelphia / Columbus / Honolulu (tie)
SOURCE: Healthcare Convention & Exhibitors Association (HCEA), hcea.org
U.S. Exhibition Facts and Figures
Results from the 2012 CEIR Index Report (ceir.org), which takes into account net square footage, attendance, number of exhibitors, and total event gross revenue:
› The industry grew by 2.7 percent in 2011 (beating CEIR’s forecast of 2.4 percent from a year earlier).
64 PCMA CONVENE NOVEMBER 2012
› Attendance grew from 2.4 percent in 2010 to 3.4 percent last year. › The industry will end 2012 with 2.9 percent overall growth across the board, and even stronger growth is predicted in 2013 (3.2 percent) and 2014 (3.4 percent). › Exhibitions in some industry sectors experienced especially strong growth in 2011, including those involving machinery (11.2 percent overall), com- munication and information technol- ogy (8.1 percent), and transportation
(5.7 percent). › Shows involving building, construc- tion and real estate (which experienced a 5.3-percent decline in 2011) as well as finance and business services continue to lag behind.
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ON THE WEB For a video overview of the results presented at CEIR Predict on Sept. 13 in New York City, visit convn.org/CEIR-Predict.