75 PCMA CONVENING LEADERS PREVIEW Stéphane Garelli What does the world’s leading authority on global competitiveness have to say about the economic and business outlook for 2013? Stay tuned. Barbara Palmer
Departments 17
statement p. 34
PLENARY CIC’s new medical meetings certification. Pre Con: National Potato Council. Post Con: Association of Zoos and Aquariums. Plus: exhibition growth; business owner Suzanne Schlanger, CMP, on how to make things right; 7 tips to prevent pickpocketing; Wait vs. Blink; Convene On Site.
Special Sections
79 IRELAND Where timeless meets on time Jennifer N. Dienst
87 RENOVATIONS, EXPANSIONS, AND NEW BUILDS Paving the way to better meeting venues and destinations
Contacting Convene and PCMA (pcma.org) SUBSCRIPTION CHANGES: online at pcma.org or call PCMA Convene subscriptions at (312) 423- 7246; email: convene@publicationpartners.com. FILE CHANGE OF ADDRESS with the US Postal Service online: moversguide.com. PCMA CONVENE ONLINE LIBRARY: pcma.org/resources/ Convene. REPRINT AND BACK ISSUE REQUESTS: Michelle Russell, mrussell@pcma.org, (312) 423-7275.
4 PCMA CONVENE NOVEMBER 2012
34 INNOVATIVE MEETINGS The Big Picture Sarah Beauchamp
36 WORKING SMARTER They Had Us at Hello Barbara Palmer
38 MEETING MANAGEMENT: SPONSORSHIP More Than ‘Logo Soup’ Michelle Russell
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FORWARD THINKING How to Repel Your Best Customers Dave Lutz, CMP
134 OTHER DUTIES AS ASSIGNED Driving Range MaryAnne Bobrow, CAE, CMP, CMM, CHE
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ALSO IN THIS ISSUE Comments
Behind the Scenes
10 To the Point 12 Planner’s Notebook 14 PCMA Today 133 Advertiser Index