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special section AIBTM New locations for the award-winning exhibition


The award-winning Americas Meetings & Events Exhibition (AIBTM) announced that the show’s location will rotate between Chi- cago and Orlando beginning in 2013. Choose Chicago will host AIBTM from June 11–13, 2013, at McCormick Place. In 2014, AIBTM will move to Orlando and the Orange County Conven- tion Center (OCCC) from June 10–12. The move and rotation of AIBTM will offer


A wide reach AIBTM is a recent addition to Reed Travel Exhibitions’ global portfolio.


all stakeholders access to new business opportunities in two key gateway cities that are themselves major hubs of the meetings industry. The core brand values of AIBTM will remain the same: Business and education will continue to serve as the key drivers, and will be supplemented by peer-to-peer network- ing events over a three-day period. “Following the lead of many associations in the U.S. that move their events to a differ-


PSAV Presentation Services Helping to make your meeting unforgettable


As the leading provider of event technology today, PSAV Presentation Services is com- mitted to discovering new ways to deliver unforgettable meeting support. To that end, PSAV takes advantage of recent neurological research findings on adult learning to build environments that maximize knowledge retention for every kind of meeting. Are you waving off staging and interactive


Sensory learning Research has shown that people absorb a message far better if it is delivered via audio and visual.


elements as unnecessary extras at your next meeting? Think again. Research shows that audiovisual input has a remarkably positive effect on the way adults learn and absorb information. If a person hears a message while seeing


a related image, studies show he or she will absorb an additional 91 percent of that mes- sage. Studies also show that stimulating all of the senses, including sight, sound, smell, and touch, helps create a more memorable learning environment. As a result, effective


130 PCMA CONVENE NOVEMBER 2012


meetings call for more than just a speaker at a podium — they call for integrated experi- ences that involve just the right amount of audiovisual technology. So what’s the solu- tion? Having an experienced event technol- ogy provider. “Every planner wants their event, no mat-


ter the goal, to inspire attendees,” said Greg Van Dyke, senior vice president of global sales and marketing at PSAV Presentation Services. “Whether their purpose is network- ing, education, or just making a sale, PSAV creates events that engage attendees at every level.” To learn how PSAV creates experiences


that not only inspire attendees but help them absorb information, stop by the Inspiration Café at Convening Leaders 2013, or call (877) 430-7728 and visit psav.com/research.


ent place each year, we will now have the flexibility to maximize the enormous poten- tial delivered to AIBTM by both Chicago and Orlando,” said Craig Moyes, portfolio director of the IBTM Global Events Portfolio for Reed Travel Exhibitions. AIBTM is a leading global exhibition for the


U.S. meetings and events industry, delivering individually qualified hosted buyers and eli- gible trade buyers from the United States and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibition provides time- and business-eficient match- ing services for buyers and sellers through a unique Hosted Buyer Program.


For more information: aibtm.com


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