THU 10.2012


11 THE BOOKSELLER DAILY ‘EU STILL AN EMERGING MARKET’


thebookseller.com AT THE FRANKFURT BOOK FAIR E-BOOKS INSIDE Joshua Farrington


E-book prices may rise in the future when they have more enhancements to off er, while the EU should still be considered an emerging market in digital terms. T ose were some of the hot-button issues at yesterday’s Frankfurt Book Fair c.e.o. roundtable. All the panellists agreed that the


BRIC countries (Brazil, Russia, India and China) are growth markets. However, Vanket Valliappan, category head of books at online retailer Indiaplaza, said “mutual respect” must occur between developed and emerging markets. He said: “If a British university published a book from a professor, it will be treated well in India. If an Indian university


BOOK CLASSIFICATION ‘TRULY GLOBAL’ BOOK DATA IS ON ITS WAY Tom Tivnan


A new global book classification system that aims to reduce cross- border confusion about subject codes and drive international sales was launched yesterday at the fair. Industry representatives from 16


countries have joined T ema, the project that will create the new standard to categorise and classify book content by subject. Jesús Peraita, technical director of


DILVE, the IT platform which manages and distributes Spanish language


bibliographic data and is overseen by Spanish publishers association Federación de Gremios de Editores de España (FGEE), will be the group’s fi rst chair. He said: “T is is an important step forward in creating a truly global community of book data. T ema will not only facilitate the sale of content across borders, but is also fl exible enough to enable each market to retain its unique cultural voice.” T e members of the board include


T ema are Pierro Attanasio of Italy’s Associazione Italiana Editori; Editis head of digital strategy Virginie Clayssen (France); Noah Genner, c.e.o


The Policy Press go live with Klopotek’s Software as a Service solutiontw


“We want to streamline and integrate all of our publishing processes, become ONIX-compliant and automate our data feeds in and out of the system. The combined benefi ts of an integrated system with excellent management information will enable us to meet our strategic objectives.” Alison Shaw, Director, The Policy Press, UK


Visit us at stand E1303 in hall 4.0


of BookNet Canada; Karina Luke, executive director of Book Industry Communication (UK); and Ronald Schild, c.e.o of Marketing und Verlagsservice des Buchhandels (Germany).


STOP PRESS SAGE BUYS ADAM MATTHEW


Leading academic and professional publisher SAGE has acquired primary sources publisher Adam Matthew, with plans to grow its international reach.


Daisy Frost “The hotel manager paid Andrew


Wylie a six fi gure sum NOT to stay there” Page 26


The Sharjah International Book Fair


Professional Programme 5 - 6 November 2012


Exhibition Date


publishes a book, it is still treated with doubt in Western nations. T ese issues will change.” Kobo c.e.o. Michael Serbinis


pointed out that Brazil is being especially targeted by the industry at the moment, for a number of reasons, including “the size of the country, the size of opportunity for e-commerce,


Serbinis


and the content that is available there.” However, Elodie Perthuisot, Fnac’s


director of books, argued that Western companies still need to think closer to home. “Europe is still an emerging market in terms of e-books,” she said. In terms of pricing, Serbinis agreed


that even though digital prices were continuing to fall, a change in what e-books have to off er might alter that. “T e e-book at the moment is black, white and read all over. It’s diff erent to what people are buying in book stores, such as children’s books, with full colour and pictures. Changing the prices comes down to this value. “We’re going to see e-books be


worth something. T e [pricing] changes going on now are short-term fl uctuations,” he added.


Into Africa Kevin Tweed on why Western


publishers should continue to invest in the continent Page 17


E L James dominates the


competition Fifty Shades author storms through BookScan’s 2012 Anglophone charts Page 8


ON STAND H909


VISIT US HALL 8


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