Flaming Lips A fire-swallower blazed a trail at DMAI’s opening reception.
perceive you (read more about these triggers at convn.org/7-triggers). Her ideas about how people can use their natural strengths to fascinate and per- suade seemed particularly appropriate for destination marketing professionals, who are in the business of persuasion. Not surprisingly, as Hogshead showed the audience the metrics of attendees who had taken her survey to determine their primary and secondary personal- ity triggers, a large percentage fell into one of two personality archetypes: “The Ringleader” or “The Catalyst.” It was also interesting to find out that very few (possibly only two in the audience, by show of hands) had “Trust” as a primary personality trigger. Also at the closing event, DMAI’s
Destination & Travel Foundation announced that Walt Disney Parks and Resorts will receive the foundation’s
distinguished Spirit of Hospitality Award for “exceptional dedication and commitment to the travel and tourism industry.” The award will be presented at the foundation’s annual Dinner & Dream Auction, which is tentatively scheduled for March 12, 2013, at the Walter E. Washington Convention Cen- ter in Washington, D.C. If passion was the theme, conference
attendees surely personified it. As I spoke to people throughout the event — from CEOs to marketing representatives — I found that many of them happened into a destination-marketing career by accident, but that their enthusiasm for the industry was undeniable.