PCMA is the leading resource and premier educator for professionals in the meetings and conventions industry.
Medici Man Frans Johansson spoke at PCMA’s inaugural Global Corporate Summit in Scotland in July.
The Global Edge
What powers innovation on a global scale? The answer may surprise you, according to author Frans Johansson — a speaker at July’s Global Corporate Summit and at next month’s Global Executive Edge program.
H
ave innovative ideas and prac- tices ever been more important on a global scale for live events
than they are right now? With technol- ogy continuously shrinking distances between people and countries, it’s vital that meeting professionals embrace and drive change. With that in mind, next month
PCMA is presenting a Global Execu- tive Edge program featuring Frans Johansson, author of the bestseller The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures as well as the new book The Click Moment. Co-located with EIBTM, the annual global meetings and incen- tive exhibition in Barcelona, on Nov. 26, Global Executive Edge will expand on PCMA’s Executive Edge program
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to offer a day-long session designed to help meeting professionals gain an understanding of how unique cultures and fields of practice collide to form an explosion of new ideas and innovations. The highly immersive program will
be led by Johansson, who is known for making a business case for diversity, arguing that the best ideas come from the collaboration of people with unique experiences, perspectives, and back- grounds. Johansson will lead partici- pants in discovering ways to implement innovative ideas while learning how to navigate the challenges and overcome the failures that can come when imple- menting new strategies. Global Execu- tive Edge participants will come away able to: › Apply a set of signature innovation
tools and Intersectional Thinking skills to their daily businesses › Identify how to execute innovative ideas, particularly in an organizational and community context — and know how executing straightforward, direc- tional ideas is different › Recognize and apply the concept of the Smallest Executable Step™ in determining whether ideas have viabil- ity inside their organizations. PCMA also will be hosting buyers at
EIBTM, providing planners with pre- scheduled one-on-one appointments with exhibiting companies, dedicated networking opportunities, and compli- mentary travel and accommodations in official EIBTM hotels. For more information, visit convn .org/global-executive-edge.