s a meeting professional, you need to be able to instantly recall hundreds if not thousands of bits of informa-
tion about every event you plan. And while it’s tempting to lean heavily on the many technology tools at your disposal, don’t neglect the original app: your own memory. In the New York Times bestseller Moon-
walking With Einstein, journalist Joshua Foer explores the “art of memory.” In the book, he depicts a “memory palace” — a structure to visualize when you have an extensive list or other important informa- tion to commit to memory. The idea is that applying physical anchors to intangible items or ideas makes them easier to recall later. In the book, Foer successfully com- mits to memory a long and unusual to-do list created by his mentor, Ed Cooke: “I continued walking through the house,
picking up the bread crumbs of exotic images I’d deposited earlier. ‘Three hula- hoops on the dining room table! Snorkel in the sink! Dry-ice machine on the counter!’ To my surprise and delight, all fifteen images were exactly where I’d left them. But would those memories really stick, I wondered? A week from now, would I still remember Ed’s to-do list? … ‘Those images will hold in your mind far longer than you might expect,’ Ed promised me. ‘And if you revisit the journey through your memory palace later this evening, and again tomorrow afternoon, and perhaps again a week from now, this list will leave a truly lasting impression.’ ” Next time you’re stuck, just close your
eyes, take a stroll, and stumble upon the information in your own memory palace.
For more information: joshuafoer.com/ moonwalking-with-einstein
. — Sarah Beauchamp 24 PCMA CONVENE OCTOBER 2012 PCMA.ORG
Forget You Not + ‘Philosophical Tree’
GROUP SHOT
Lovely As a Tree
The ‘Philosophical Tree’ mural uses air-purifying paint to raise environmental awareness.
The ‘Philosophical Tree’ mural, painted by Italian artist Andreco in Bologna, uses photocatalytic paint for the 59-foot installation on the side of an apartment build- ing. The paint absorbs nitrogen monoxide, helping purify the air. “It’s a conceptual artwork,” Andreco explained. “It doesn’t aim to be a concrete technical solution for the pollution reduction, but an excuse to sensitize the citizen about the environmental issue of air pollution.”