CONTENTS 8 IP news


16 ‘Understand and explain’: OHIM’s new world view The Office for Harmonization in the Internal Market is taking on more and more responsibility, and is developing its core practice in response to external pressures. WIPR talks to Office president António Campinos about how he’s managing the challenges.


22 Locog wins gold at the Games 16


From the vibrant opening ceremony to the magical Usain Bolt, London 2012 was a huge success. But for the likes of Adidas, McDonald’s and Coca-Cola—brands that had pumped millions into the event—success came in a different form: there was next to no ambush marketing, as WIPR finds out.


28 Three into one


Despite the best efforts of customs officials across north-east Asia, counterfeit goods are still escaping China and entering neighbouring countries. In an attempt to outwit the counterfeiters, customs officials from South Korea, Japan and China have joined forces. WIPR reports.


34 USITC: a year in review


From big brand battles to patent trolling disputes, it’s been a busy year for the US International Trade Commission. WIPR takes a look at 2012’s headline events so far.


22 36 Have ‘public interest factors’ finally come of age at the ITC?


The US International Trade Commission has been giving more weight to public interest factors in recent times, as Carl Charneski explains.


40 Public order: Japan’s IP High Court takes a stand


The IP High Court has this year set new standards for the concept of public order and morality, international good faith and fraud regarding trademark registration in Japan, as Diane Beylier and Yoshitaka Sonoda report.


44 Who’s responsible? Reversing the burden of proof


Article 64 of China’s Civil Procedure Law provides that “A party shall have the responsibility to provide evidence in support of its own propositions.” But it is not always clear how far that is applicable in IP cases, as Yin Xintian explains.


36 48 Hard target: who’s in charge in post-grant proceedings?


The America Invents Act has changed the rules for post-grant proceedings, and that has led to challenges in identifying parties of interest, as Eugene Perez and Kel Rose report.


50 The Madrid Protocol: what are the benefits to Mexico? Despite the improved trademark registration system that it enables, many Mexican IP practitioners regard the country’s approval of the Madrid Protocol with suspicion. Karla Crespi reports on the discussion.


54 The right direction? Amendments to Chinese trademark law 54 www.worldipreview.com


Given the large number of potentially conflicting applications not blocked by examiners in the past, trademark owners have been dedicating vast resources to stopping others registering trademarks identical or similar to their own. Zhang Xu and Fabio Giacopello explain.


World Intellectual Property Review September/October 2012 5


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