THE BESETO CHALLENGE
Te counterfeiters distribute these goods across China, supplying notorious hotspots such as Yiwu and the markets in Beijing. Goods produced by Japanese companies are commonly mimicked, but in recent years Japan has been fighting back. Working with China, it has sought to stop fake goods being sold in China and transported to Japan. Te countries are liaising through the Japan External Trade Organization (Jetro) office in Beijing, says Kenji Sugimura, chief executive of Sugimura International Patent & Trademark Attorneys based in Tokyo.
Established in 1958, Jetro seeks to promote trade and investment between Japan and the rest of the world. It set up its first office in Beijing in 1982 and its IP division was born in 2000. Officials work with Chinese government institutions and consult Japanese businesses in an attempt to thwart the counterfeiters in China. The IP division provides training to local law enforcement officials and holds meetings with them, so they can more easily
“BAGS WERE THE MOST COMMON COUNTERFEIT ITEMS TRAPPED BY JAPANESE CUSTOMS—MORE THAN 50 PERCENT— WITH APPAREL (11 PERCENT) AND FOOTWEAR (8.5 PERCENT) COMING SECOND AND THIRD.”
for Japanese companies that are reviewing their business with Chinese companies. Jetro is very popular among Japanese companies because of its reliability.”
But this is not stopping manufacturers trying to push counterfeits through Japan’s borders. Since 2009, the number of seizures made by Japanese customs that originate in China has slowly risen, showing the increasing attempts to unearth financial opportunities on the Japanese markets. Te vast majority of goods seized in 2011 by officials came from China, with the data showing that 91 percent of the ‘cases’ originated there, while 558,522 items—equating to 76 percent of the overall quantity—were produced there.
distinguish fake from genuine goods made by Japanese businesses.
Sugimura says Jetro has provided him with “effective” information about counterfeit goods. “I feel that its information and reports are practical
Almost 95 percent of the overall cases were posted packages, with the remainder being cargo. Bags were the most common counterfeit items trapped by Japanese customs—more than 50 percent—with apparel (11 percent) and footwear (8.5 percent) coming second and third, respectively.
www.worldipreview.com
World Intellectual Property Review September/October 2012
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