Active Network Active Network Business Solutions solves critical needs
Active Network offers a single technol- ogy suite to power any organization’s event- management needs. Its Business Solutions address four critical needs that organizations have throughout their event journey: logis- tics management and operations, attendee engagement, spend management, and reporting and intelligence. The company’s powerful event-technol-
ogy platform helps clients combine logistics and spend management with ways to cre- ate and measure community engagement. The result is unprecedented cost savings, organizational eficiencies, and enhanced engagement with employees, customers, and partners.
Business Solutions: • RegOnline™ for powerful, simple
attendee management
• Conference™ for conference management and large, complex enterprise events • StarCite®
for strategic meetings
management (SMM) • StarCite®
Marketplace for supplier
management Highlighting how its technology helps
organizations, Active Network supplied key event-management and attendee-engage- ment technologies to PCMA’s 2012 Con- vening Leaders annual meeting. Business Solutions included: • A mobile application — enabling PCMA to view conference and session trafic in real time and better manage marketing efforts
• Web Analytics — real-time reporting that enabled PCMA to instantly analyze event effectiveness. During the annual meeting — which
featured 385 sessions, 241 speakers, and more than 3,700 attendees — 75 percent of attendees checked in remotely, 48 percent downloaded the mobile app, and 31 percent of surveys were completed on a mobile device. “We don’t have time to search differ- ent places for the information and reporting that we need,” said Sherrif Karamat, CAE, PCMA’s chief operating oficer. “We need it quickly and we need it accurately, and event technology is really what we have to embrace to move us forward.”
Mexico Tourism Board Meetings in Mexico provide important economic engine
Only the third country to measure the eco- nomic impact of meetings for the national economy, the Mexico Tourism Board found recently that meetings held in the country generate $18.1 billion USD per year — which amounts to 18 percent of the total travel and tourism demand in the country. Mexico’s meetings and events industry is growing at a record pace, jumping two positions to No. 20 — based on the number of world congress- es held per country — in the International Congress and Convention Association’s 2011 report on the international associa- tions meeting market. Mexico held 175 world congresses in 2011, up from 140 in 2010 — a 25-percent increase. Mexico is upping the destination ante, hav-
ing recently hosted key international events such as the World Water Forum (2006), the
98 PCMA CONVENE AUGUST 2012
ITU Plenipotentiary Conference (2010), the COP 16 United Nations Climate Change Con- ference (2010), and the World Chambers Congress (2011). So far in 2012, Mexico has hosted the World Economic Forum on Latin America in Puerto Vallarta, the T20 meeting of Tourism Ministers in Merida, and the G-20 Summit — the premier forum for international cooperation, with members representing 90 percent of global GDP — in Los Cabos. In addition to hosting some of the most
influential events regarding the world’s future, Mexico has succeeded in assuming a leader- ship role that reaches far beyond the meet- ings industry. It is only the second emerging country (and the first in Latin America) to hold the G-20’s annual presidency (in 2012), confirming its role as a responsible and influ- ential actor, both regionally and globally.