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John McIntyre and Betsy McIntyre operate Anderson Global and Anderson Express, which serve high and small- to medium-volume casting facilities.


John McIntyre, President, Anderson Global Betsy McIntyre, President and CEO, Anderson Express


MCDP: Who are your customers?


What markets are they in? John McIntyre: The automo-


tive/heavy truck market accounts for 80% of sales. Our goal is diversifica- tion in and out of the automotive field. You can diversify into differ- ent segments that the auto industry needs. One good example is what we are doing for General Motors. Along with our Alliance partners, we are developing the process of making castings for them. So we are not just making the tool. We are developing the production process and handing it to GM, so they can buy the equipment and bring in the process recipe of how to make the casting and go from there. We are basically selling knowledge and not


just tooling. MCDP: Are your customers gen- erally OEMs or metalcasters? Where


is the entrance point? JM: It’s a balancing act. To


Anderson Global, Muskegon Heights, Mich.


Services: Tooling, casting and process design, prototype castings, machining, CAD engineering.


Size: 65,000 sq.ft.


Industries: Aerospace, agricultural equipment, automotive, marine, military and defense, racing vehicles, trucks.


Exports: 60% of sales.


Affiliations: Anderson Express, Muskegon, Mich., (a tool shop for small and medium projects); Kushan Product Mold, Kushan, China, (a wholly- owned corporation); and Harbin Dongan Mold and Design Harbin, China, an (allied facility).


earn the trust to develop casting processes for OEMs, we are deal- ing with high level people. But at their own foundries or vendors’ foundries, we need to show we are a partner with the metalcaster. The auto industry has been controlled by lowest price purchasing practices for decades, and casting suppliers have been reduced to commodity makers and don’t always have the profits to


42 | METAL CASTING DESIGN & PURCHASING | Jul/Aug 2012


reinvest to improve. We are trying to convince our customers that it is


better to be strategic partners. MCDP: What do you mean


by partnership? JM: Mutual trust and respect


are the linchpins of a partnership. And openness and honesty are other keys. If a customer comes to us and tells us, “Okay, this is what we have been paying, and we have to get it


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