ALT LAKE MAY BE BEST known for having hostedone of the most successfulOlympicWin-
ter Games ever, but continued develop- ments are adding manyfold to its appeal as an association meeting destination. For starters, the Salt Lake CVB
recently joinedforces with Visit Balti- more andthe FortWorth CVB in an innovative sales partnership, co-selling each other’s destinations when appro- priate to be more competitive. If one of the cities is not a goodfit for a group, the respective sales team will promote the other two destinations. Downtown Salt Lake continues its
aggressive redevelopment efforts. The City Creek Project, a premiermixed-use development, is rising on nearly 20 acres of land across three blocks in the heart of the city, directly across fromthe Salt Palace Convention Center.Additionally, Salt Lake City recently liftedan anti- quatedlaw that allowedonly two bars per block downtown. This followed sweeping changes to the state’s liquor laws and included the elimination of the state’s private-club system. The city andstate liquor laws are now on par with those of most other states. Salt Lake recently built on its reputa-
tion for hosting successful meetings with Meeting Professionals International’s (MPI) AnnualWorld Education Confer- ence, heldthis past summer. “This group is to the meetings industry what the 2002Winter Olympics were to the winter-sports industry,” said Scott Beck, president/CEO of the Salt Lake CVB. “We know fromfeedback fromprior MPI host cities that we can expect a strong halo effect fromthe successful hosting of MPI as we continue to pro- mote Salt Lake as a world-class destina- tion for meetings andconventions.”
Salt Lake at a Glance
For More Information Contact the Salt Lake Convention & Visitors Bureau at (800) 541-4955, or visit www.MeetInSaltLake.com.